CORE RESPONSIBILITIES

• To develop and execute trade-focused campaigns to enhance sales, brand visibility and drive product availability.
• To implement branding requirements for WAKALA and POS locations as per brand guidelines
• To drive product demand and sales growth within specific trade channels through targeted marketing strategies.
• To monitor and ensure all marketing campaigns are launched on schedule and are effectively broadcasted ("On Air").
• To lead efforts to achieve Below the Line (BTL) sponsorship objectives, contributing significantly to the realization of the marketing cycle plan

COMPETENCES

• People management, excellent planning and communication skills.
• Independent and with good work attitude with high level of integrity.
• Ability to engage effective and persuasive negotiations with strong interpersonal and communication skills
• Ability to work under pressure and time constraints
• Ability to work effectively with a wide range of cultures in a diverse community
• Set and manage priorities.
• Minimum 5 years work experience (with at least 3 years in Leadership role or managing teams)

• Develop and execute trade-focused campaigns to enhance sales, brand visibility and drive product availability.
• Implement branding requirements for WAKALA and POS locations as per brand guidelines
• Drive product demand and sales growth within specific trade channels through targeted marketing strategies.
• Monitor and ensure all marketing campaigns are launched on schedule and are effectively broadcasted ("On Air").
• Lead efforts to achieve Below the Line (BTL) sponsorship objectives, contributing significantly to the realization of the marketing cycle plan

• People management
• Excellent planning skills
• Excellent communication skills
• Independent work attitude
• High level of integrity
• Ability to engage effective and persuasive negotiations
• Strong interpersonal skills
• Ability to work under pressure and time constraints
• Ability to work effectively with a wide range of cultures in a diverse community
• Ability to set and manage priorities

• Minimum 5 years work experience
• At least 3 years in a Leadership role or managing teams