Job Summary:

The Market Research Executive is responsible for gathering, analyzing, and interpreting data about the market, competitors, and customers to support the company's strategic decision-making and marketing efforts.

Key Responsibilities:

• Data Collection: Design and conduct market research through surveys, interviews, focus groups, and desk research.
• Data Analysis: Analyze quantitative and qualitative data to identify market trends, consumer preferences, and competitive landscape.
• Reporting: Prepare detailed reports and presentations summarizing research findings and providing actionable insights.
• Supplier Management: Manage relationships with external market research agencies if required.
• Monitoring: Monitor competitor activities, industry trends, and market conditions to identify opportunities and threats.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2-3 years of experience in a market research role.
• Strong analytical and critical thinking skills.
• Proficiency with data analysis tools (e.g., SPSS, Excel) and survey software.
• Excellent written and verbal communication skills.

• Data Collection: Design and conduct market research through surveys, interviews, focus groups, and desk research.
• Data Analysis: Analyze quantitative and qualitative data to identify market trends, consumer preferences, and competitive landscape.
• Reporting: Prepare detailed reports and presentations summarizing research findings and providing actionable insights.
• Supplier Management: Manage relationships with external market research agencies if required.
• Monitoring: Monitor competitor activities, industry trends, and market conditions to identify opportunities and threats.

• Strong analytical and critical thinking skills.
• Proficiency with data analysis tools (e.g., SPSS, Excel) and survey software.
• Excellent written and verbal communication skills.

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2-3 years of experience in a market research role.