Job Purpose

The Digital Marketing Officer will be responsible for planning, implementing, and optimizing digital marketing strategies to enhance brand visibility, increase customer engagement, and drive demand for products across digital platforms.

Roles and Responsibilities

• Implement digital marketing strategies aligned with business and marketing objectives.
• Manage and grow the company’s social media presence while creating engaging digital content.
• Plan and execute digital advertising campaigns including social media ads and Google Ads.
• Maintain website content and support SEO initiatives to improve online visibility and traffic.
• Track and analyze digital campaign performance and prepare performance reports.
• Collaborate with internal teams and external partners to support marketing initiatives.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Minimum of 2–4 years of experience in digital marketing, preferably within the Digital Marketing industry.
• Proven experience managing social media platforms and digital advertising campaigns.
• Familiarity with SEO, SEM, Google Analytics, and other digital marketing tools.

• Implement digital marketing strategies aligned with business and marketing objectives.
• Manage and grow the company’s social media presence while creating engaging digital content.
• Plan and execute digital advertising campaigns including social media ads and Google Ads.
• Maintain website content and support SEO initiatives to improve online visibility and traffic.
• Track and analyze digital campaign performance and prepare performance reports.
• Collaborate with internal teams and external partners to support marketing initiatives.

• Managing social media platforms
• Digital advertising campaigns
• SEO
• SEM
• Google Analytics
• Digital marketing tools

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Minimum of 2–4 years of experience in digital marketing, preferably within the Digital Marketing industry.
• Proven experience managing social media platforms and digital advertising campaigns.
• Familiarity with SEO, SEM, Google Analytics, and other digital marketing tools.