Job Summary

Ensuring overall Branch Management, Staff Management, Branch profitability, Business Growth (customer, deposit, asset, channel), Development and Service Excellence. The Branch Manager will lead, develop, and manage a branch to ensure achievement of the business objectives with responsibility for Revenue Generation through increase of Non Funded Income and Non- Interest Income. Deliver branch plan including leads/sales prospect management and overall customer experience and establish the Bank as a provider of world class Consumer banking solutions. Direct, supervise and in charge of frontline staff (SO, Personal Bankers). Liaise with Branch Operation Manager to optimize cost through effective resource management within the branch with maximum productivity and foster customer-centric ethos within the branch. Key Performance Measures: Meet core business KPIs (PBT, Branch Profitability, Growth in MIS, NTB Business, Net Customer Growth, NPS, Dormancy ratio, NFI and NII Income, Digital active customers, Revenue, TAT, Cross Selling Ratios).Support Management of Branch Operation risk measures including Audit Assurance and Operational Losses.

Responsibilities

Financial & Business Growth (60%)

• Develop and execute branch strategy to drive profitability, liabilities, assets, and new customer acquisition
• Monitor branch performance against targets and reduce customer dormancy
• Conduct market research to identify trends and recommend new product opportunities
• Manage leads pipeline and prepare performance reports
• Drive cross-selling across banking products and manage borrowing/non-borrowing accounts

People Management (15%)

• Build and lead a high-performing team; set KPIs and conduct performance reviews
• Chair daily huddles and weekly/monthly meetings
• Provide training, guidance, and handle staff disciplinary issues
• Ensure succession planning and maintain leave/training schedules

Customer Experience (10%)

• Ensure excellent service delivery and strict turnaround times
• Resolve customer complaints promptly and gather feedback for improvements
• Oversee branch merchandising and premises standards
• Engage customers to build loyalty and satisfaction

Operational Risk (15%)

• Oversee branch controls and operational rigor; report key risks
• Own audit actions and ensure zero operational/fraud losses
• Ensure compliance with banking laws, KYC/AML, and all regulatory requirements

Key Focus: Drive branch profitability, team performance, customer satisfaction, and operational compliance.

Requirements

Knowledge and Experience

• Bachelor’s Degree in business management, marketing, economics, accounting, finance, or any other related field. Master’s Degree will be an added advantage.
• A minimum of 5 years of working experience at branch management level
• Proven track record of driving branch profitability and meeting sales targets
• Experience managing teams and handling operational risk
• In-depth knowledge of banking products (treasury, trade finance, bancassurance, SME banking)
• Understanding of KYC/AML regulations and audit processes
• Ability to analyze market trends and develop competitive strategies

• Develop and execute branch strategy to drive profitability, liabilities, assets, and new customer acquisition
• Monitor branch performance against targets and reduce customer dormancy
• Conduct market research to identify trends and recommend new product opportunities
• Manage leads pipeline and prepare performance reports
• Drive cross-selling across banking products and manage borrowing/non-borrowing accounts
• Build and lead a high-performing team; set KPIs and conduct performance reviews
• Chair daily huddles and weekly/monthly meetings
• Provide training, guidance, and handle staff disciplinary issues
• Ensure succession planning and maintain leave/training schedules
• Ensure excellent service delivery and strict turnaround times
• Resolve customer complaints promptly and gather feedback for improvements
• Oversee branch merchandising and premises standards
• Engage customers to build loyalty and satisfaction
• Oversee branch controls and operational rigor; report key risks
• Own audit actions and ensure zero operational/fraud losses
• Ensure compliance with banking laws, KYC/AML, and all regulatory requirements

• Branch Management
• Staff Management
• Profitability Analysis
• Business Development
• Customer Relationship Management
• Sales Target Achievement
• Team Leadership
• Performance Management
• Risk Management
• Banking Product Knowledge
• KYC/AML Compliance
• Market Analysis
• Strategic Planning

• Bachelor’s Degree in business management, marketing, economics, accounting, finance, or any other related field. Master’s Degree will be an added advantage.
• A minimum of 5 years of working experience at branch management level
• Proven track record of driving branch profitability and meeting sales targets
• Experience managing teams and handling operational risk
• In-depth knowledge of banking products (treasury, trade finance, bancassurance, SME banking)
• Understanding of KYC/AML regulations and audit processes
• Ability to analyze market trends and develop competitive strategies