Role Overview:

Regional Sales Executive

Locations:

Katavi (Primary), Arusha, Manyara, Mbeya, Morogoro, Njombe

Company:

Tanzania Empowerment Forum Limited (TEF Consult) for d.light

Job Type:

Full-Time / Field-Based

Core Mission

To drive sales growth for PAYGO (Pay-As-You-Go) and portable solar products. You will be the face of the brand in the field, managing a network of agents and building community relationships to make solar energy accessible to off-grid households.

Key Responsibilities

1. Sales & Market Expansion

• Direct Sales: Conduct awareness campaigns and direct selling at Experience Centers.
• Outreach: Execute community engagement activities to identify and onboard new customers.
• Channel Activation: Open new sales avenues through Schools, SACCOs, MFIs, NGOs, and Farmers’ Groups.

2. Team Leadership & Agent Management

• Recruitment: Source, hire, and train a high-performing team of sales agents.
• Coaching: Provide ongoing mentorship to agents to ensure they hit their individual targets.
• Performance Tracking: Monitor daily/weekly sales data and adjust strategies as needed.

3. Distribution & Logistics

• Stock Management: Ensure 95%+ stock availability across all retail outlets and distributors.
• Supply Chain: Coordinate efficient stock movement to prevent “out-of-stock” scenarios in rural areas.

4. Market Intelligence

• Customer Service: Resolve complaints and inquiries quickly to maintain brand trust.
• Competitor Analysis: Track competitor pricing and activities, providing regular reports to management.

Qualifications & Skills

Education:

Diploma or Degree in Business, Marketing, or a related field.

Experience:

* 2–3 years in sales (FMCG, Telecom, or Renewable Energy preferred).

Specific experience in PAYGO or rural markets is a significant advantage.

Technical Skills:

Proficiency in mobile reporting tools and data handling.

Soft Skills:

Strong negotiation, self-driven attitude, and the ability to travel extensively.

Performance Metrics (KPIs)

To succeed in this role, you will be measured on:

• Meeting monthly and quarterly sales volume targets.
• The number and quality of new sales agents recruited.
• Maintaining stock levels (95%+) in your assigned territory.
• Successful activation of new institutional channels (e.g., a new SACCO partnership).

• Direct Sales: Conduct awareness campaigns and direct selling at Experience Centers.
• Outreach: Execute community engagement activities to identify and onboard new customers.
• Channel Activation: Open new sales avenues through Schools, SACCOs, MFIs, NGOs, and Farmers’ Groups.
• Recruitment: Source, hire, and train a high-performing team of sales agents.
• Coaching: Provide ongoing mentorship to agents to ensure they hit their individual targets.
• Performance Tracking: Monitor daily/weekly sales data and adjust strategies as needed.
• Stock Management: Ensure 95%+ stock availability across all retail outlets and distributors.
• Supply Chain: Coordinate efficient stock movement to prevent “out-of-stock” scenarios in rural areas.
• Customer Service: Resolve complaints and inquiries quickly to maintain brand trust.
• Competitor Analysis: Track competitor pricing and activities, providing regular reports to management.

• Proficiency in mobile reporting tools and data handling.
• Strong negotiation skills.
• Self-driven attitude.
• Ability to travel extensively.

• Diploma or Degree in Business, Marketing, or a related field.
• 2–3 years in sales (FMCG, Telecom, or Renewable Energy preferred).
• Specific experience in PAYGO or rural markets is a significant advantage.