Company: Mixx by Yas

Location: Dar es Salaam

Job Function: Partnership & Experiential Marketing

Application Deadline: September 14, 2026

CORE RESPONSIBILITIES

• Develop and execute sponsorship strategies aligned with brand and commercial objectives.
• Evaluate sponsorship opportunities, prepare business cases, negotiate agreements and manage sponsorship contracts.
• Maintain sponsorship records and ensure compliance with contractual obligations and entitlements.
• Identify, negotiate and manage strategic partnerships that support business growth and brand visibility.
• Build strong partner relationships and coordinate partnership reviews, renewals and performance evaluations.
• Plan and execute sponsorship activations across digital, retail, agent, merchant and customer channels.
• Coordinate internal teams and external stakeholders to ensure successful delivery of sponsorship and partnership initiatives.
• Lead the planning and execution of corporate events, product launches, exhibitions, roadshows and stakeholder engagements.
• Manage event logistics, suppliers, branding, permits, budgets and operational requirements.
• Oversee sponsorship, partnership and event budgets while ensuring compliance with procurement and governance requirements.
• Monitor performance, measure return on investment and prepare post-event and sponsorship evaluation reports.
• Serve as the key liaison for stakeholders, support executive engagements and perform additional duties assigned by the Brand & Communication Manager.

QUALIFICATIONS & EXPERIENCE

Bachelor's degree in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field.

Minimum of 3 to 5 years' experience in sponsorship management, partnership marketing, brand activations, corporate events, or experiential marketing.

CORE COMPETENCIES

• Strong commercial acumen with the ability to evaluate sponsorship value and negotiate favourable commercial agreements.
• Proven experience managing budgets, forecasting and measuring return on investment.
• Excellent project management and event execution capabilities.
• Strong negotiation, relationship management and stakeholder engagement skills.
• Operational excellence with the ability to manage multiple concurrent events and activations.
• Deep understanding of integrated marketing communications, including ATL, BTL and PR.
• Strong understanding of Tanzanian sponsorship, events and regulatory environments.
• Excellent writing, briefing, presentation and communication skills in English and Swahili.
• Analytical mindset with the ability to translate event and activation performance into actionable business insights.

• Develop and execute sponsorship strategies aligned with brand and commercial objectives.
• Evaluate sponsorship opportunities, prepare business cases, negotiate agreements and manage sponsorship contracts.
• Maintain sponsorship records and ensure compliance with contractual obligations and entitlements.
• Identify, negotiate and manage strategic partnerships that support business growth and brand visibility.
• Build strong partner relationships and coordinate partnership reviews, renewals and performance evaluations.
• Plan and execute sponsorship activations across digital, retail, agent, merchant and customer channels.
• Coordinate internal teams and external stakeholders to ensure successful delivery of sponsorship and partnership initiatives.
• Lead the planning and execution of corporate events, product launches, exhibitions, roadshows and stakeholder engagements.
• Manage event logistics, suppliers, branding, permits, budgets and operational requirements.
• Oversee sponsorship, partnership and event budgets while ensuring compliance with procurement and governance requirements.
• Monitor performance, measure return on investment and prepare post-event and sponsorship evaluation reports.
• Serve as the key liaison for stakeholders, support executive engagements and perform additional duties assigned by the Brand & Communication Manager.

• Strong commercial acumen
• Budget management
• Forecasting
• Return on investment measurement
• Project management
• Event execution
• Negotiation
• Relationship management
• Stakeholder engagement
• Operational excellence
• Integrated marketing communications (ATL, BTL, PR)
• Understanding of Tanzanian sponsorship, events and regulatory environments
• Writing
• Briefing
• Presentation
• Communication skills (English and Swahili)
• Analytical mindset

• Bachelor's degree in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field.