Background

HR World Limited, on behalf of our client, we are seeking to recruit a Lubricants B2C Manager responsible for maximizing business value from lubricants sales across all B2C channels, leading the sales team, and delivering market share, volume, and profitability growth in Tanzania.

Responsibilities

• Achieve sales targets on volume, margin, through effective sales force management and execution.
• Recruit new customers and retain existing B2C lubricant clients in accordance with company procedures.
• Develop and implement operational plans for B2C lubricants to drive growth across retail and all B2C channels.
• Analyze market trends, competitor activity, and opportunities jointly with the Tanzania Marketer.
• Coordinate B2C lubricants initiatives with Supply Chain, Marketing, and Retail to unlock cross-channel value.
• Lead, coach, motivate, and develop the B2C sales team to meet current and future business needs.
• Embed practices in all customer value proposition activities and interactions.
• Control credit, rebates, discounts, and pricing within approved boundaries.
• Implement marketing, sales development, and technical programs to enhance customer value and brand presence.
• Drive the consistent use of sales tools within the team.
• Participate in the development and execution of B2C market strategies and tactical growth.
• Ensure consistent implementation of B2C customer value propositions and strategic alignment across all channels.
• Coordinate business plans, initiatives, and pricing strategies across internal departments to ensure coherence and prevent conflict.

Qualifications

• Bachelor’s Degree in Sales & Marketing or related field.
• Minimum of 5+ years of proven experience in B2C commercial roles including Marketing, Sales, and Channel Management.
• Demonstrated experience in leading and developing high-performing sales teams.
• Strong relationship management, stakeholder engagement, and customer-centric skills.
• Fluent in English (spoken & written).
• Strong selling, negotiation, coaching, and people-development capability.
• Ability to deliver results under pressure and work collaboratively across functions.
• Knowledge of channel management, pricing, lubricants products, and supply chain coordination.

• Achieve sales targets on volume, margin, through effective sales force management and execution.
• Recruit new customers and retain existing B2C lubricant clients in accordance with company procedures.
• Develop and implement operational plans for B2C lubricants to drive growth across retail and all B2C channels.
• Analyze market trends, competitor activity, and opportunities jointly with the Tanzania Marketer.
• Coordinate B2C lubricants initiatives with Supply Chain, Marketing, and Retail to unlock cross-channel value.
• Lead, coach, motivate, and develop the B2C sales team to meet current and future business needs.
• Embed practices in all customer value proposition activities and interactions.
• Control credit, rebates, discounts, and pricing within approved boundaries.
• Implement marketing, sales development, and technical programs to enhance customer value and brand presence.
• Drive the consistent use of sales tools within the team.
• Participate in the development and execution of B2C market strategies and tactical growth.
• Ensure consistent implementation of B2C customer value propositions and strategic alignment across all channels.
• Coordinate business plans, initiatives, and pricing strategies across internal departments to ensure coherence and prevent conflict.

• Strong relationship management
• Stakeholder engagement
• Customer-centric skills
• Strong selling
• Negotiation
• Coaching
• People-development capability
• Ability to deliver results under pressure
• Work collaboratively across functions
• Knowledge of channel management
• Pricing knowledge
• Lubricants product knowledge
• Supply chain coordination

• Bachelor’s Degree in Sales & Marketing or related field.
• Minimum of 5+ years of proven experience in B2C commercial roles including Marketing, Sales, and Channel Management.
• Demonstrated experience in leading and developing high-performing sales teams.
• Fluent in English (spoken & written).