QUALIFICATIONS

Bachelor’s degree in:

• Marketing
• Digital Marketing
• Business Administration
• Communication
• Information Technology
• Computer Science
• Or related fields

EXPERIENCE

Minimum of 2 years’ experience in:

• Marketing
• Customer service
• Sales
• Telesales
• Or a similar customer-facing role

Experience within the telecommunications industry is preferred.

CORE RESPONSIBILITIES

• Develop and execute strategies to grow digital channels, including app registrations, downloads, active users and digital adoption through targeted acquisition initiatives.
• Drive initiatives that increase customer engagement, frequency of usage, retention and conversion across digital platforms using customer insights and behavioral data.
• Design and manage customer journeys across acquisition, onboarding, activation, engagement, upselling, retention and win-back, ensuring relevant and timely customer interactions.
• Monitor and analyze digital KPIs including:
  • Registrations
  • MAU
  • Conversion
  • Engagement
  • Retention
  • Campaign response
  • Revenue contribution
• Translate insights from digital KPIs into actionable improvements.

COMPETENCIES

Strong verbal and written communication skills, good listener, team player, and positive attitude is necessary.

Sound understanding of telecommunications products and services, including:

• Voice and data bundles
• Airtime
• Value-Added Services (VAS)

Strong analytical and problem-solving skills, with the ability to:

• Interpret data
• Identify trends
• Make informed decisions

• Develop and execute strategies to grow digital channels, including app registrations, downloads, active users and digital adoption through targeted acquisition initiatives.
• Drive initiatives that increase customer engagement, frequency of usage, retention and conversion across digital platforms using customer insights and behavioral data.
• Design and manage customer journeys across acquisition, onboarding, activation, engagement, upselling, retention and win-back, ensuring relevant and timely customer interactions.
• Monitor and analyze digital KPIs including: Registrations, MAU, Conversion, Engagement, Retention, Campaign response, Revenue contribution.
• Translate insights from digital KPIs into actionable improvements.

• Strong verbal and written communication skills
• Good listener
• Team player
• Positive attitude
• Sound understanding of telecommunications products and services (Voice and data bundles, Airtime, Value-Added Services (VAS))
• Strong analytical and problem-solving skills
• Ability to interpret data
• Ability to identify trends
• Ability to make informed decisions

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communication, Information Technology, Computer Science, or related fields.