We are looking for an experienced and results-driven Fuel Sales Executive to drive sales growth across our retail stations in Tanzania. The successful candidate will be responsible for acquiring and onboarding new B2B customers from sectors including mining, transport, logistics, construction, manufacturing, agriculture, government institutions and other commercial businesses, while maintaining and growing existing customer accounts.

The role will focus on achieving sales targets, developing long-term customer relationships, increasing fuel volumes, identifying new business opportunities, and working closely with station and operations teams to ensure reliable product availability and minimize stock-outs.

Key Responsibilities

• Identify, develop and secure new corporate, fleet and commercial customers.
• Achieve assigned monthly and annual sales targets for fuel volumes and revenue.
• Build and maintain strong relationships with existing customers and manage their accounts.
• Conduct regular field visits to identify new business opportunities and grow the customer base.
• Negotiate fuel prices, volumes and commercial terms within approved company limits.
• Monitor customer fuel consumption and identify opportunities to increase sales.
• Work closely with stations, logistics team to ensure continuous product availability and minimize stock-outs.
• Monitor market conditions, competitor activities and fuel pricing.
• Follow up customer payments and ensure compliance with approved credit terms.
• Handle customer complaints and ensure high levels of customer satisfaction.
• Maintain accurate customer records, sales pipelines and submit regular sales reports.
• Identify new projects, businesses and market opportunities that can generate additional fuel volumes.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, Supply Chain, or a related field.
• Minimum 3 years’ experience in fuel sales, petroleum marketing, B2B sales or a related industry.
• Experience with corporate, fleet or industrial customers is highly preferred.
• Good knowledge of petroleum products, pricing and commercial sales.
• Strong negotiation, communication and customer relationship skills.
• Proven ability to achieve sales targets and develop new business.
• Good analytical, reporting and Microsoft Office skills.
• Valid driving licence and willingness to travel.

Key Performance Areas

The successful candidate will be measured on sales volume, revenue growth, new customers acquired, customer retention, account growth, market development, collection performance and reduction of lost sales due to stock-outs.

• Identify, develop and secure new corporate, fleet and commercial customers.
• Achieve assigned monthly and annual sales targets for fuel volumes and revenue.
• Build and maintain strong relationships with existing customers and manage their accounts.
• Conduct regular field visits to identify new business opportunities and grow the customer base.
• Negotiate fuel prices, volumes and commercial terms within approved company limits.
• Monitor customer fuel consumption and identify opportunities to increase sales.
• Work closely with stations, logistics team to ensure continuous product availability and minimize stock-outs.
• Monitor market conditions, competitor activities and fuel pricing.
• Follow up customer payments and ensure compliance with approved credit terms.
• Handle customer complaints and ensure high levels of customer satisfaction.
• Maintain accurate customer records, sales pipelines and submit regular sales reports.
• Identify new projects, businesses and market opportunities that can generate additional fuel volumes.

• Negotiation
• Communication
• Customer relationship management
• Sales target achievement
• New business development
• Analytical skills
• Reporting skills
• Microsoft Office proficiency

• Bachelor’s degree in Business, Marketing, Sales, Supply Chain, or a related field.
• Minimum 3 years’ experience in fuel sales, petroleum marketing, B2B sales or a related industry.
• Experience with corporate, fleet or industrial customers is highly preferred.
• Good knowledge of petroleum products, pricing and commercial sales.
• Valid driving licence and willingness to travel.