Company: Backbone Tanzania Company Limited

Location: Kibaha, Pwani

Employment Type: Full-Time

Key Objective

Drive the company’s digital marketing strategy to increase brand awareness, generate qualified leads, strengthen customer engagement, and support business growth through effective digital campaigns, customer focused communication, and data-driven marketing.

Key capabilities required

• Digital marketing strategy and campaign management
• Social media management and content creation
• Paid digital advertising and lead generation
• Marketing analytics and performance reporting
• Website management and SEO
• Strong communication, copywriting, and brand management skills
• Basic graphic design and video editing
• Commercial awareness and customer focus
• Excellent planning, coordination, and project management skills
• Strong analytical skills with attention to detail
• Ability to work independently and meet deadlines
• Ability to collaborate effectively across departments

Job Responsibilities

• Plan, execute, and optimize digital marketing campaigns aligned with business and sales objectives.
• Manage the company’s digital platforms, including social media, website, email, SMS, and WhatsApp Business.
• Develop and coordinate engaging content that strengthens brand visibility and customer engagement.
• Execute and monitor paid advertising campaigns to maximize lead generation, conversion, and return on investment.
• Generate, capture, track, and coordinate sales leads, ensuring effective handover and follow-up with the Sales team.
• Monitor website performance and support SEO, content, usability, and user-experience improvements.
• Plan and coordinate email, SMS, and WhatsApp campaigns to support customer acquisition, onboarding, retention, and repeat purchases.
• Measure campaign performance, prepare weekly and monthly marketing reports, and recommend improvements based on data insights.
• Track key performance indicators including Cost per Lead, Cost per Acquisition, conversion rates, and Return on Ad Spend.
• Monitor market trends, competitor activities, customer feedback, and online conversations to identify new marketing opportunities.
• Manage online customer interactions, reviews, and feedback while safeguarding the company’s brand reputation.
• Ensure all digital communications are accurate, consistent, and aligned with the company’s brand guidelines.
• Coordinate with internal teams and external suppliers, including designers, photographers, video producers, agencies, and other service providers.
• Monitor marketing budgets, advertising expenditure, and supplier deliverables to ensure value for money.
• Maintain accurate campaign tracking, lead-source records, marketing calendars, and reporting dashboards.
• Ensure appropriate customer consent and compliance with applicable data-protection requirements.

Qualification and Experience:

• Bachelor degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum of 3+ years of experience in digital marketing or a related marketing role, with a proven track record of planning and delivering successful digital marketing campaigns.
• Practical experience managing social media, digital campaigns, content, and customer inquiries.
• Familiarity with digital advertising platforms, website analytics, spreadsheets, content-management systems, and Whats App Business.
• Experience in lead generation, sales funnel management, and customer communication.
• Ability to interpret marketing data and connect digital activities with sales outcomes.
• Basic knowledge of graphic design and video-editing tools will be an added advantage.

• Plan, execute, and optimize digital marketing campaigns aligned with business and sales objectives.
• Manage the company’s digital platforms, including social media, website, email, SMS, and WhatsApp Business.
• Develop and coordinate engaging content that strengthens brand visibility and customer engagement.
• Execute and monitor paid advertising campaigns to maximize lead generation, conversion, and return on investment.
• Generate, capture, track, and coordinate sales leads, ensuring effective handover and follow-up with the Sales team.
• Monitor website performance and support SEO, content, usability, and user-experience improvements.
• Plan and coordinate email, SMS, and WhatsApp campaigns to support customer acquisition, onboarding, retention, and repeat purchases.
• Measure campaign performance, prepare weekly and monthly marketing reports, and recommend improvements based on data insights.
• Track key performance indicators including Cost per Lead, Cost per Acquisition, conversion rates, and Return on Ad Spend.
• Monitor market trends, competitor activities, customer feedback, and online conversations to identify new marketing opportunities.
• Manage online customer interactions, reviews, and feedback while safeguarding the company’s brand reputation.
• Ensure all digital communications are accurate, consistent, and aligned with the company’s brand guidelines.
• Coordinate with internal teams and external suppliers, including designers, photographers, video producers, agencies, and other service providers.
• Monitor marketing budgets, advertising expenditure, and supplier deliverables to ensure value for money.
• Maintain accurate campaign tracking, lead-source records, marketing calendars, and reporting dashboards.
• Ensure appropriate customer consent and compliance with applicable data-protection requirements.

• Digital marketing strategy and campaign management
• Social media management and content creation
• Paid digital advertising and lead generation
• Marketing analytics and performance reporting
• Website management and SEO
• Strong communication, copywriting, and brand management skills
• Basic graphic design and video editing
• Commercial awareness and customer focus
• Excellent planning, coordination, and project management skills
• Strong analytical skills with attention to detail
• Ability to work independently and meet deadlines
• Ability to collaborate effectively across departments

• Bachelor degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum of 3+ years of experience in digital marketing or a related marketing role, with a proven track record of planning and delivering successful digital marketing campaigns.
• Practical experience managing social media, digital campaigns, content, and customer inquiries.
• Familiarity with digital advertising platforms, website analytics, spreadsheets, content-management systems, and Whats App Business.
• Experience in lead generation, sales funnel management, and customer communication.
• Ability to interpret marketing data and connect digital activities with sales outcomes.
• Basic knowledge of graphic design and video-editing tools will be an added advantage.