Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role is to execute brand led consumer experiences which lead to long term brand advocacy and simultaneously influence volume and market share growth and increased competitiveness of SAB beer and ciders. Execute regional events with the objective of driving incremental volume & market share growth, while simultaneously reinforcing brand narrative and enhancing TBL corporate reputation.

Key Roles and Responsibilities:

• Planning, executing and reporting on experiential events within the region (brand building activations) to reinforce the brand narrative, while delivering memorable consumer experiences.
• Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume
• Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
• Management of SAB beer account procedures (FBIs, stock & deals)
• Gather and develop insights into Consumer behavior and engagement with our brands
• Manage third party event suppliers and stakeholders

Key Attributes and Competencies

• Good interpersonal skills / builds good relationships
• Good planning and organizing skills
• Ability to work under pressure
• Good verbal and communication skills
• Good negotiation skills

• Planning, executing and reporting on experiential events within the region (brand building activations) to reinforce the brand narrative, while delivering memorable consumer experiences.
• Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume
• Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
• Management of SAB beer account procedures (FBIs, stock & deals)
• Gather and develop insights into Consumer behavior and engagement with our brands
• Manage third party event suppliers and stakeholders

• Good interpersonal skills / builds good relationships
• Good planning and organizing skills
• Ability to work under pressure
• Good verbal and communication skills
• Good negotiation skills

• Good interpersonal skills / builds good relationships
• Good planning and organizing skills
• Ability to work under pressure
• Good verbal and communication skills
• Good negotiation skills