Background information about the job or company (e.g., role context, company overview)

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Responsibilities or duties

Digital & Vas Product Specialist The VAS (Value-Added Services) Product Executive will be responsible for driving the design, development, and management of innovative digital and telecom value-added services that enhance customer experience and generate incremental revenue. The role requires a balance of business acumen, Technical capabilities, product innovation, and partnership & project management to identify market opportunities, work with agile squad, manage partnerships with content and technology providers, and oversee the full product lifecycle.

The Executive will work closely with cross-functional teams — including marketing, technology, sales, and customer service — to ensure successful product launches, optimize performance, and continuously improve customer adoption and retention.

This role is best suited for a creative, analytical, and commercially driven professional with a passion for digital services, strong market insight, and the ability to deliver results in a fast-paced environment.

Key accountabilities and decision ownership

Product Strategy & Lifecycle Management

• Coordinate end to end Digital and Vas products onboarding and integration in with vendors, in collaboration with internal teams(project teams, IT-billing).
• Pre-define products roadmaps aligned with company strategy and manage the full lifecycle (concept → launch → growth → retirement).

Commercial & Performance Management

• Achieve revenue and product performance set targets.
• Track and analyze KPIs (ARPU uplift, engagement, churn).
• Manage deployed products business cases, pricing, and profitability., performance and usage.

Go-to-Market & Customer Experience

• Lead GTM execution with cross-functional teams (marketing, sales, distribution).
• Ensure effective adoption campaigns.
• Gather customer insights to shape features and continuously optimize the user journey.

Product performance & Continuous Improvement

• Monitor basic product performance metrics such as user adoption, engagement, usage trends, and customer feedback.
• Support the tracking and reporting of product KPIs and prepare simple performance summaries for the team.
• Assist in identifying product issues, gaps, and improvement areas based on customer feedback and usage data.
• Support continuous product improvements by coordinating fixes, enhancements, and updates with internal teams.
• Participate in product testing, user acceptance testing (UAT), and post-launch reviews.
• Help document product changes, learnings, and improvement recommendations.
• Support A/B tests, pilots, or trials for new features and product enhancements where required.
• Track customer complaints, recurring issues, and feature requests, and escalate them appropriately.

Core competencies, knowledge and experience

Product Management Skills

• Ability to conceptualize, develop, and launch digital and VAS products.
• Strong skills in product lifecycle management (idea ,development , launch ,growth, iteration, sunset).

Analytical & Commercial Acumen

• Market research and trend analysis for digital services.
• Business case development, ROI calculations, and revenue forecasting.

Innovation & Creativity

• Ability to identify new opportunities in digital products and services (e.g., streaming, gaming, fintech, education, IVR, SMS, USSD, apps, etc.).
• Knowledge of customer engagement strategies.

Technical Competency

• Understanding of telecom networks, APIs, mobile money integration, billing platforms, and digital ecosystems.
• Familiarity with digital platforms (apps, web, OTT, SMS, USSD).

Project Management

• Ability to manage cross-functional teams (marketing, IT, finance, partners).
• Strong planning, execution, and time management skills.

Communication & Negotiation

• Ability to liaise with technology vendors, aggregators, and content providers.
• Strong stakeholder engagement and presentation skills.

Customer-Centric Mindset

• Strong grasp of customer behavior, digital adoption, and personalization.
• Ability to translate customer insights into product features.

Online & On-ground Customer Engagement / Activities

• Strong capability to support online and physical customer engagement activities to promote the product.
• Experience and capabilities to engage with customers through digital channels such as social media, WhatsApp, emails, and online meetings.
• Participate in on-ground activities including school visits, product demos, training sessions, and outreach events.
• Assist in explaining product features and benefits to customers during online and in-person interactions.
• Collect customer feedback, questions, and suggestions and share them with the team.
• Support customer onboarding and basic training sessions (both online and on-ground).
• Coordinate with team members to help organize engagement events and activities.
• Maintain a positive and professional attitude when interacting with customers and partners.
• Help track engagement activities and provide simple reports when required.

Qualification

Must have technical / professional qualifications and business skills

• Bachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field.
• 1–3 years of relevant work experience in product support, product operations, digital products, product sales/distribution, or online and on-ground customer engagement activities.
• Basic understanding of digital product development, management, and delivery processes.
• General knowledge of software quality assurance concepts, testing processes, and user acceptance testing (UAT); ability to support test case execution and issue reporting.
• Good understanding of how technical product features translate into business value and customer outcomes.
• Experience supporting product initiatives, projects, or partner engagements across cross-functional teams.
• Exposure to agile ways of working (e.g., Scrum or Kanban) and ability to work in sprint-based environments.
• Basic familiarity with digital platforms and technologies such as mobile apps, web platforms, SMS, USSD, APIs, and mobile money integrations is an added advantage.
• Understanding of UX/UI basics and customer experience principles is an added advantage.

• Coordinate end to end Digital and Vas products onboarding and integration in with vendors, in collaboration with internal teams(project teams, IT-billing).
• Pre-define products roadmaps aligned with company strategy and manage the full lifecycle (concept → launch → growth → retirement).
• Achieve revenue and product performance set targets.
• Track and analyze KPIs (ARPU uplift, engagement, churn).
• Manage deployed products business cases, pricing, and profitability., performance and usage.
• Source, negotiate, and manage relationships with content providers, aggregators, and technology partners.
• Lead GTM execution with cross-functional teams (marketing, sales, distribution).
• Ensure effective adoption campaigns.
• Gather customer insights to shape features and continuously optimize the user journey.
• Monitor basic product performance metrics such as user adoption, engagement, usage trends, and customer feedback.
• Support the tracking and reporting of product KPIs and prepare simple performance summaries for the team.
• Assist in identifying product issues, gaps, and improvement areas based on customer feedback and usage data.
• Support continuous product improvements by coordinating fixes, enhancements, and updates with internal teams.
• Participate in product testing, user acceptance testing (UAT), and post-launch reviews.
• Help document product changes, learnings, and improvement recommendations.
• Support A/B tests, pilots, or trials for new features and product enhancements where required.
• Track customer complaints, recurring issues, and feature requests, and escalate them appropriately.

• Ability to conceptualize, develop, and launch digital and VAS products.
• Strong skills in product lifecycle management (idea ,development , launch ,growth, iteration, sunset).
• Market research and trend analysis for digital services.
• Business case development, ROI calculations, and revenue forecasting.
• Ability to identify new opportunities in digital products and services (e.g., streaming, gaming, fintech, education, IVR, SMS, USSD, apps, etc.).
• Knowledge of customer engagement strategies.
• Understanding of telecom networks, APIs, mobile money integration, billing platforms, and digital ecosystems.
• Familiarity with digital platforms (apps, web, OTT, SMS, USSD).
• Ability to manage cross-functional teams (marketing, IT, finance, partners).
• Strong planning, execution, and time management skills.
• Ability to liaise with technology vendors, aggregators, and content providers.
• Strong stakeholder engagement and presentation skills.
• Strong grasp of customer behavior, digital adoption, and personalization.
• Ability to translate customer insights into product features.
• Strong capability to support online and physical customer engagement activities to promote the product.
• Experience and capabilities to engage with customers through digital channels such as social media, WhatsApp, emails, and online meetings.
• Participate in on-ground activities including school visits, product demos, training sessions, and outreach events.
• Assist in explaining product features and benefits to customers during online and in-person interactions.
• Collect customer feedback, questions, and suggestions and share them with the team.
• Support customer onboarding and basic training sessions (both online and on-ground).
• Coordinate with team members to help organize engagement events and activities.
• Maintain a positive and professional attitude when interacting with customers and partners.
• Help track engagement activities and provide simple reports when required.

• Bachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field.
• 1–3 years of relevant work experience in product support, product operations, digital products, product sales/distribution, or online and on-ground customer engagement activities.
• Basic understanding of digital product development, management, and delivery processes.
• General knowledge of software quality assurance concepts, testing processes, and user acceptance testing (UAT); ability to support test case execution and issue reporting.
• Good understanding of how technical product features translate into business value and customer outcomes.
• Experience supporting product initiatives, projects, or partner engagements across cross-functional teams.
• Exposure to agile ways of working (e.g., Scrum or Kanban) and ability to work in sprint-based environments.
• Basic familiarity with digital platforms and technologies such as mobile apps, web platforms, SMS, USSD, APIs, and mobile money integrations is an added advantage.
• Understanding of UX/UI basics and customer experience principles is an added advantage.