Marketing & Public Relations Manager
2025-09-12T11:59:20+00:00
Kairuki Hospital
https://cdn.greattanzaniajobs.com/jsjobsdata/data/employer/comp_2398/logo/Kairuki%20Hospital.png
https://www.kioo.or.tz/
FULL_TIME
Dar es Salaam
Dar es Salaam
00000
Tanzania
Healthcare
Advertising & Marketing
2025-09-16T17:00:00+00:00
Tanzania
8
Job Summary The Marketing and Public Relations Manager will lead the development and execution of comprehensive marketing and public relations strategies to enhance Kairuki Hospital’s brand, reputation, and community engagement. This role focuses on promoting the hospital’s services, programs, and initiatives through effective communication, media relations, and marketing campaigns. The ideal candidate is a strategic thinker with excellent communication skills, a deep understanding of healthcare marketing, and the ability to build strong relationships with stakeholders.
Key Responsibilities
- Develop and implement integrated PR and marketing strategies to promote the hospital’s mission, vision, and services, aligning with organizational goals.
- Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital’s public image.
- Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences.
- Ensure consistent messaging and branding across all communication channels, maintaining the hospital’s reputation as a trusted healthcare provider.
- Plan and execute community outreach programs, events, and partnerships to strengthen the hospital’s presence and foster goodwill in the community.
- Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness.
- Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders.
- Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives.
- Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership.
- Collaborate with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs.
- Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact.
Qualifications
- Bachelor’s degree in Marketing, Public Relations, Communications, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting.
- Exceptional written and verbal communication skills.
- Proven ability to develop and execute successful PR and marketing campaigns.
- Strong media relations and networking skills.
- Proficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of healthcare industry trends and regulations.
- Strong interpersonal skills and the ability to collaborate with diverse stakeholders.
Develop and implement integrated PR and marketing strategies to promote the hospital’s mission, vision, and services, aligning with organizational goals. Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital’s public image. Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences. Ensure consistent messaging and branding across all communication channels, maintaining the hospital’s reputation as a trusted healthcare provider. Plan and execute community outreach programs, events, and partnerships to strengthen the hospital’s presence and foster goodwill in the community. Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness. Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders. Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives. Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership. Collaborate with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs. Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact
Bachelor’s degree in Marketing, Public Relations, Communications, or a related field; Master’s degree preferred. Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting. Exceptional written and verbal communication skills. Proven ability to develop and execute successful PR and marketing campaigns. Strong media relations and networking skills. Proficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Knowledge of healthcare industry trends and regulations. Strong interpersonal skills and the ability to collaborate with diverse stakeholders.
JOB-68c40b18a1d68
Vacancy title:
Marketing & Public Relations Manager
[Type: FULL_TIME, Industry: Healthcare, Category: Advertising & Marketing]
Jobs at:
Kairuki Hospital
Deadline of this Job:
Tuesday, September 16 2025
Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania
Summary
Date Posted: Friday, September 12 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Summary The Marketing and Public Relations Manager will lead the development and execution of comprehensive marketing and public relations strategies to enhance Kairuki Hospital’s brand, reputation, and community engagement. This role focuses on promoting the hospital’s services, programs, and initiatives through effective communication, media relations, and marketing campaigns. The ideal candidate is a strategic thinker with excellent communication skills, a deep understanding of healthcare marketing, and the ability to build strong relationships with stakeholders.
Key Responsibilities
- Develop and implement integrated PR and marketing strategies to promote the hospital’s mission, vision, and services, aligning with organizational goals.
- Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital’s public image.
- Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences.
- Ensure consistent messaging and branding across all communication channels, maintaining the hospital’s reputation as a trusted healthcare provider.
- Plan and execute community outreach programs, events, and partnerships to strengthen the hospital’s presence and foster goodwill in the community.
- Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness.
- Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders.
- Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives.
- Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership.
- Collaborate with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs.
- Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact.
Qualifications
- Bachelor’s degree in Marketing, Public Relations, Communications, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting.
- Exceptional written and verbal communication skills.
- Proven ability to develop and execute successful PR and marketing campaigns.
- Strong media relations and networking skills.
- Proficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of healthcare industry trends and regulations.
- Strong interpersonal skills and the ability to collaborate with diverse stakeholders.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
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