KEY RESPONSIBILITIES:

• Develop and implement comprehensive brand experience strategies that align with KCB Bank brand objectives and enhance customer satisfaction.
• Conduct effective consumer research and insights that reveal both hidden and unhidden customer insights on the brand positioning.
• Establish brand experience metrics and key performance indicators to measure impact and effectiveness.
• Develop, maintain, and enforce the brand style guide to ensure consistent application across all platforms and touchpoints.
• Ensure all marketing activities, including events and market activations, embed the desired brand identity and experience, and comply with brand standards.
• Coordinate employee brand advocacy initiatives that align internal stakeholders with the brand’s values and messaging.
• Build and manage an effective management information system for capturing insights and lessons learned from brand building initiatives for continuous improvement.
• Develop and pitch integrated brand campaign proposals, including live, experiential, and digital media campaigns.
• Ensure that all events and activations adhere to brand standards, policies, and implementation guidelines.
• Develop partnerships budget forecasts based on pre-agreed deliverables; while adhering to budgets, reputational risks (security, accidents etc.) by engaging widely and building in mitigations.
• Identify, develop and manage deep community partnerships with philanthropic organisation groups and corporate sponsorships.

DAILY RESPONSIBILITIES:

• Track and monitor progress against Brand Experience Strategy.
• Partner engagements – agency, Brand teams etc
• Budget management and review.
• Event schedule planning
• Reporting on events and documenting learnings

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education

Bachelor’s degree

Marketing, Advertising any related field

RQ

Professional Course

Branding, Corporate Sponsorship Activations Strategy and any related certifications

AA

Master’s degree

MBA

AA

Experience

Total Minimum No of Years’ Experience Required

4

• Develop and implement comprehensive brand experience strategies that align with KCB Bank brand objectives and enhance customer satisfaction.
• Conduct effective consumer research and insights that reveal both hidden and unhidden customer insights on the brand positioning.
• Establish brand experience metrics and key performance indicators to measure impact and effectiveness.
• Develop, maintain, and enforce the brand style guide to ensure consistent application across all platforms and touchpoints.
• Ensure all marketing activities, including events and market activations, embed the desired brand identity and experience, and comply with brand standards.
• Coordinate employee brand advocacy initiatives that align internal stakeholders with the brand’s values and messaging.
• Build and manage an effective management information system for capturing insights and lessons learned from brand building initiatives for continuous improvement.
• Develop and pitch integrated brand campaign proposals, including live, experiential, and digital media campaigns.
• Ensure that all events and activations adhere to brand standards, policies, and implementation guidelines.
• Develop partnerships budget forecasts based on pre-agreed deliverables; while adhering to budgets, reputational risks (security, accidents etc.) by engaging widely and building in mitigations.
• Identify, develop and manage deep community partnerships with philanthropic organisation groups and corporate sponsorships.
• Track and monitor progress against Brand Experience Strategy.
• Partner engagements – agency, Brand teams etc
• Budget management and review.
• Event schedule planning
• Reporting on events and documenting learnings

• Bachelor’s degree in Marketing, Advertising or any related field
• Professional certifications in Branding, Corporate Sponsorship Activations Strategy or any related certifications
• MBA