Business Analyst – Customer Insights & Lifecycle Management
2025-07-23T18:58:45+00:00
CRDB Bank
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FULL_TIME
Dar es Salaam
Dar es Salaam
00000
Tanzania
Banking
Management
2025-08-03T17:00:00+00:00
Tanzania
8
Job Purpose
The Business Analyst – Customer Insights & Lifecycle Management plays a key role in enhancing CRDB Bank’s analytics capabilities to drive customer value and commercial performance across Retail and Corporate Banking. This role combines deep customer analytics with business performance monitoring to deliver actionable insights, support targeted customer lifecycle strategies, and guide data-driven decision-making. The analyst will work closely with business and marketing teams to optimize customer engagement and track performance across products, segments, and channels
Principle Responsibilities
Customer Base Analytics & Lifecycle Management
- Analyse customer behaviour throughout the lifecycle, from onboarding through to retention and churn.
- Develop segmentation strategies, behavioural clusters, and profiling for targeted engagement.
- Generate customer base extractions and campaign lists for lifecycle marketing activities.
- Collaborate with the Customer Value Management (CVM) team to enable data-driven, personalized marketing campaigns that improve engagement, reduce dormancy, and increase channel usage.
Business Performance Monitoring & Strategic Support
- Track, analyse, and report on performance against strategic and operational targets across Retail and Corporate business units.
- Generate automated dashboards and executive reports using Power BI and other tools to visualize and communicate business performance.
- Conduct root cause analyses to identify key drivers of over/underperformance and suggest corrective actions.
- Actively support budgeting processes and monitor budget adherence and strategic alignment.
- Participate in the formulation, execution, and monitoring of commercial business strategies.
Cross-Functional Analytics and Decision Support
- Provide ad-hoc analysis support for multiple departments across the bank.
- Design and continuously improve reporting systems and workflows to ensure near real-time analytics and timely insight delivery.
- Identify emerging product or operational issues, propose resolutions, and coordinate with key stakeholders for follow-through.
Qualifications Required
- Bachelor’s degree in Economics, Banking, Finance or equivalent from a recognized educational institution
- At least 3 years of experience in business analysis, customer analytics, or commercial performance monitoring.
- Additional training, certifications or knowledge in data science, Artificial Intelligence and Machine Leaning will be advantageous.
- Experience in budgeting, strategic planning, and performance evaluation frameworks.
- Demonstrated ability to work professionally with stakeholders at all organizational levels.
- Deep knowledge of Tanzanian banking and financial services products and systems.
- Strong command of accounting principles and financial regulations.
- Excellent analytical and problem-solving abilities; capable of translating data into insights.
- Proficiency in SQL, Oracle, Python, and ETL processes; familiarity with AI and data science tools is a plus.
- Expertise in business intelligence tools (e.g., Power BI, Tableau) and advanced Excel usage.
- Skilled in writing executive-level reports and presenting to senior stakeholders.
- Excellent interpersonal, stakeholder management, and cross-functional collaboration skills.
- Ability to explain technical information clearly to non-technical audiences.
- Strong attention to detail, with a proactive and results-oriented mindset.
Customer Base Analytics & Lifecycle Management Analyse customer behaviour throughout the lifecycle, from onboarding through to retention and churn. Develop segmentation strategies, behavioural clusters, and profiling for targeted engagement. Generate customer base extractions and campaign lists for lifecycle marketing activities. Collaborate with the Customer Value Management (CVM) team to enable data-driven, personalized marketing campaigns that improve engagement, reduce dormancy, and increase channel usage. Business Performance Monitoring & Strategic Support Track, analyse, and report on performance against strategic and operational targets across Retail and Corporate business units. Generate automated dashboards and executive reports using Power BI and other tools to visualize and communicate business performance. Conduct root cause analyses to identify key drivers of over/underperformance and suggest corrective actions. Actively support budgeting processes and monitor budget adherence and strategic alignment. Participate in the formulation, execution, and monitoring of commercial business strategies. Cross-Functional Analytics and Decision Support Provide ad-hoc analysis support for multiple departments across the bank. Design and continuously improve reporting systems and workflows to ensure near real-time analytics and timely insight delivery. Identify emerging product or operational issues, propose resolutions, and coordinate with key stakeholders for follow-through.
Bachelor’s degree in Economics, Banking, Finance or equivalent from a recognized educational institution At least 3 years of experience in business analysis, customer analytics, or commercial performance monitoring. Additional training, certifications or knowledge in data science, Artificial Intelligence and Machine Leaning will be advantageous. Experience in budgeting, strategic planning, and performance evaluation frameworks. Demonstrated ability to work professionally with stakeholders at all organizational levels. Deep knowledge of Tanzanian banking and financial services products and systems. Strong command of accounting principles and financial regulations. Excellent analytical and problem-solving abilities; capable of translating data into insights. Proficiency in SQL, Oracle, Python, and ETL processes; familiarity with AI and data science tools is a plus. Expertise in business intelligence tools (e.g., Power BI, Tableau) and advanced Excel usage. Skilled in writing executive-level reports and presenting to senior stakeholders. Excellent interpersonal, stakeholder management, and cross-functional collaboration skills. Ability to explain technical information clearly to non-technical audiences. Strong attention to detail, with a proactive and results-oriented mindset.
JOB-688130e53035a
Vacancy title:
Business Analyst – Customer Insights & Lifecycle Management
[Type: FULL_TIME, Industry: Banking, Category: Management]
Jobs at:
CRDB Bank
Deadline of this Job:
Sunday, August 3 2025
Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania
Summary
Date Posted: Wednesday, July 23 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Purpose
The Business Analyst – Customer Insights & Lifecycle Management plays a key role in enhancing CRDB Bank’s analytics capabilities to drive customer value and commercial performance across Retail and Corporate Banking. This role combines deep customer analytics with business performance monitoring to deliver actionable insights, support targeted customer lifecycle strategies, and guide data-driven decision-making. The analyst will work closely with business and marketing teams to optimize customer engagement and track performance across products, segments, and channels
Principle Responsibilities
Customer Base Analytics & Lifecycle Management
- Analyse customer behaviour throughout the lifecycle, from onboarding through to retention and churn.
- Develop segmentation strategies, behavioural clusters, and profiling for targeted engagement.
- Generate customer base extractions and campaign lists for lifecycle marketing activities.
- Collaborate with the Customer Value Management (CVM) team to enable data-driven, personalized marketing campaigns that improve engagement, reduce dormancy, and increase channel usage.
Business Performance Monitoring & Strategic Support
- Track, analyse, and report on performance against strategic and operational targets across Retail and Corporate business units.
- Generate automated dashboards and executive reports using Power BI and other tools to visualize and communicate business performance.
- Conduct root cause analyses to identify key drivers of over/underperformance and suggest corrective actions.
- Actively support budgeting processes and monitor budget adherence and strategic alignment.
- Participate in the formulation, execution, and monitoring of commercial business strategies.
Cross-Functional Analytics and Decision Support
- Provide ad-hoc analysis support for multiple departments across the bank.
- Design and continuously improve reporting systems and workflows to ensure near real-time analytics and timely insight delivery.
- Identify emerging product or operational issues, propose resolutions, and coordinate with key stakeholders for follow-through.
Qualifications Required
- Bachelor’s degree in Economics, Banking, Finance or equivalent from a recognized educational institution
- At least 3 years of experience in business analysis, customer analytics, or commercial performance monitoring.
- Additional training, certifications or knowledge in data science, Artificial Intelligence and Machine Leaning will be advantageous.
- Experience in budgeting, strategic planning, and performance evaluation frameworks.
- Demonstrated ability to work professionally with stakeholders at all organizational levels.
- Deep knowledge of Tanzanian banking and financial services products and systems.
- Strong command of accounting principles and financial regulations.
- Excellent analytical and problem-solving abilities; capable of translating data into insights.
- Proficiency in SQL, Oracle, Python, and ETL processes; familiarity with AI and data science tools is a plus.
- Expertise in business intelligence tools (e.g., Power BI, Tableau) and advanced Excel usage.
- Skilled in writing executive-level reports and presenting to senior stakeholders.
- Excellent interpersonal, stakeholder management, and cross-functional collaboration skills.
- Ability to explain technical information clearly to non-technical audiences.
- Strong attention to detail, with a proactive and results-oriented mindset.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
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