Company Overview

Alliance Life Assurance Ltd was established in 2010 as the first locally privately owned life insurance company in Tanzania. The company has expanded its operations across the region and is now one of the leading insurance and financial services companies in East Africa. With a strong commitment to excellence, innovation, and customer service, Alliance Life Assurance provides trusted life insurance solutions to both individuals and corporations.

Job Summary

As part of our strategic growth, Alliance Life Assurance Ltd is seeking a dynamic, highly motivated, results-oriented, and experienced Sales and Marketing Executive – Corporate to join our sales and marketing team. This position is ideal for a self-driven individual who is passionate about sales and marketing. The successful candidate will be based in Dodoma and will report directly to the Sales & Marketing Manager.

Essential Duties and Responsibilities

Sales:

• Implement the agreed sales and marketing strategy to achieve and grow the company’s market share while exceeding sales targets within the designated territory.
• Identify and pursue new business opportunities, including lead generation, market research, and competitor analysis.
• Identify and cultivate relationships with key decision-makers, clients, brokers, agencies, and other financial institutions to generate business.
• Conduct thorough needs assessments, sales presentations, and product demonstrations to potential clients.
• Collaborate with the underwriting team to ensure accurate and competitive proposals are provided to clients.
• Prepare and negotiate corporate sales contracts, adhering to company policies and legal requirements.
• Provide timely and accurate sales reports to the Sales and Marketing Manager.

Marketing:

• Collaborate with the team to develop and execute innovative marketing campaigns.
• Create compelling marketing materials tailored to the needs and interests of clients to increase brand awareness.
• Utilize digital marketing channels to enhance the company’s online presence and reach a wider audience.
• Stay informed about industry trends, competitor activities, and market dynamics to identify opportunities for marketing improvement.
• Assist in organizing promotional events and participate in industry-related exhibitions and conferences.

Qualifications and Experience Required

Education:

Bachelor’s Degree in Marketing, Business Administration, or a related field.

Experience:

Minimum of 5 years of proven experience in sales and marketing roles within the life insurance industry.

Skills:

• Excellent communication and interpersonal skills.
• Strong presentation, negotiation, and persuasive skills.
• In-depth understanding of sales techniques, life insurance products, and customer behaviour.
• Proficiency in Microsoft Office Suite and ability to learn new software.

Other Requirements:

• Demonstrated ability to handle confidential information with discretion.
• Ability to adapt to changing priorities, multi-task, with creative thinking and problem-solving abilities.
• Proven valid network within the corporate world.
• Customer/client care oriented.
• Ability to work independently and collaborate effectively in a fast-paced environment.
• High level of integrity and professionalism, including a well-groomed appearance.
• Must comply with the policies and procedures of the company.

General Information

Alliance Life Assurance Ltd (ALAL) promotes an inclusive workplace that provides equal opportunities for all employees, including reasonable accommodations for individuals with disabilities. For inquiries regarding physical demands, please contact Human Resources.

• Implement the agreed sales and marketing strategy to achieve and grow the company’s market share while exceeding sales targets within the designated territory.
• Identify and pursue new business opportunities, including lead generation, market research, and competitor analysis.
• Identify and cultivate relationships with key decision-makers, clients, brokers, agencies, and other financial institutions to generate business.
• Conduct thorough needs assessments, sales presentations, and product demonstrations to potential clients.
• Collaborate with the underwriting team to ensure accurate and competitive proposals are provided to clients.
• Prepare and negotiate corporate sales contracts, adhering to company policies and legal requirements.
• Provide timely and accurate sales reports to the Sales and Marketing Manager.
• Collaborate with the team to develop and execute innovative marketing campaigns.
• Create compelling marketing materials tailored to the needs and interests of clients to increase brand awareness.
• Utilize digital marketing channels to enhance the company’s online presence and reach a wider audience.
• Stay informed about industry trends, competitor activities, and market dynamics to identify opportunities for marketing improvement.
• Assist in organizing promotional events and participate in industry-related exhibitions and conferences.

• Excellent communication and interpersonal skills.
• Strong presentation, negotiation, and persuasive skills.
• In-depth understanding of sales techniques, life insurance products, and customer behaviour.
• Proficiency in Microsoft Office Suite and ability to learn new software.
• Demonstrated ability to handle confidential information with discretion.
• Ability to adapt to changing priorities, multi-task, with creative thinking and problem-solving abilities.
• Proven valid network within the corporate world.
• Customer/client care oriented.
• Ability to work independently and collaborate effectively in a fast-paced environment.
• High level of integrity and professionalism, including a well-groomed appearance.
• Must comply with the policies and procedures of the company.

• Bachelor’s Degree in Marketing, Business Administration, or a related field.