Company: Mixx by Yas

Location: Dar es Salaam

Job Function: Public Relations, Media Relations & Corporate Communications

Application Deadline: September 14, 2026

CORE RESPONSIBILITIES

• Develop and implement public relations strategies that support brand, commercial and corporate objectives.
• Protect and enhance Mixx's corporate reputation through strategic communications, stakeholder engagement and reputation management initiatives.
• Develop PR campaigns that support product launches, partnerships, CSR programs, corporate initiatives and key business milestones.
• Build and maintain relationships with media, government institutions, regulators, industry associations, development partners and other key stakeholders.
• Support executive profiling through media engagements, speaking opportunities, conferences, awards and thought leadership initiatives.
• Develop and execute media relations plans, manage media engagements and secure positive media coverage across multiple channels.
• Serve as the primary liaison between Mixx and media stakeholders, coordinating interviews, press conferences, briefings and corporate announcements.
• Draft and manage external communication materials, including press releases, speeches, talking points, media statements and corporate publications.
• Maintain messaging consistency across all external communications and prepare executives for media and stakeholder engagements.
• Manage reputation, issues and crisis communications by monitoring emerging risks and coordinating timely responses with relevant stakeholders.
• Monitor media coverage, analyze communication performance and produce reports with insights and recommendations for continuous improvement.
• Manage PR agencies, suppliers, budgets and cross-functional stakeholder relationships while supporting additional Brand & Communication responsibilities assigned by the Brand & Communication Manager.

QUALIFICATIONS & EXPERIENCE

Bachelor's degree in Public Relations, Mass Communication, Journalism, Communications, Marketing, or a related field.

Minimum of 4+ years' experience in Public Relations, Media Relations, Corporate Communications, Brand Communications, or Journalism.

CORE COMPETENCIES

• Strong understanding of Public Relations, Corporate Communications, Media Relations and Reputation Management.
• Exceptional writing, editing, proofreading and storytelling skills.
• Strong media networking and stakeholder engagement capabilities.
• Crisis communication and issues management expertise.
• Strong project management and organizational skills.
• Excellent presentation and interpersonal skills.

• Develop and implement public relations strategies that support brand, commercial and corporate objectives.
• Protect and enhance Mixx's corporate reputation through strategic communications, stakeholder engagement and reputation management initiatives.
• Develop PR campaigns that support product launches, partnerships, CSR programs, corporate initiatives and key business milestones.
• Build and maintain relationships with media, government institutions, regulators, industry associations, development partners and other key stakeholders.
• Support executive profiling through media engagements, speaking opportunities, conferences, awards and thought leadership initiatives.
• Develop and execute media relations plans, manage media engagements and secure positive media coverage across multiple channels.
• Serve as the primary liaison between Mixx and media stakeholders, coordinating interviews, press conferences, briefings and corporate announcements.
• Draft and manage external communication materials, including press releases, speeches, talking points, media statements and corporate publications.
• Maintain messaging consistency across all external communications and prepare executives for media and stakeholder engagements.
• Manage reputation, issues and crisis communications by monitoring emerging risks and coordinating timely responses with relevant stakeholders.
• Monitor media coverage, analyze communication performance and produce reports with insights and recommendations for continuous improvement.
• Manage PR agencies, suppliers, budgets and cross-functional stakeholder relationships while supporting additional Brand & Communication responsibilities assigned by the Brand & Communication Manager.

• Strong understanding of Public Relations, Corporate Communications, Media Relations and Reputation Management.
• Exceptional writing, editing, proofreading and storytelling skills.
• Strong media networking and stakeholder engagement capabilities.
• Crisis communication and issues management expertise.
• Strong project management and organizational skills.
• Excellent presentation and interpersonal skills.

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Communications, Marketing, or a related field.
• Minimum of 4+ years' experience in Public Relations, Media Relations, Corporate Communications, Brand Communications, or Journalism.