Company Overview

ALKO Vintages Ltd is one of Tanzania’s leading wine and beverage companies with over 20 years of market presence. The company produce, markets, and distributes a diverse portfolio of wine brands across Tanzania through distributors, retail outlets, hospitality venues, and national events.

ALKO Vintages focuses on modern brand building through strong market execution supported by digital marketing, lifestyle storytelling, and consumer engagement.

Role Summary

The Digital Marketing Manager is responsible for managing ALKO Vintages’ digital presence across all online platforms and executing performance-driven digital campaigns that increase brand visibility, engagement, and consumer awareness.

This is a hands-on execution role focused on digital advertising, social media management, and content coordination.

Key Responsibilities

1 . Social Media Management

• Manage daily operations of company social media platforms: Instagram, TikTok, Facebook, and YouTube (when applicable).
• Plan and maintain monthly content calendars.
• Schedule and publish posts, reels, and stories consistently.
• Monitor comments, messages, and audience engagement.
• Maintain consistent brand tone and visual identity.

2. Digital Advertising (Core Responsibility)

• Plan, launch, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Set campaign objectives, audiences, and budgets.
• Monitor ad performance daily and optimize campaigns.
• Conduct A/B testing for creatives and audiences.
• Ensure efficient use of advertising budgets.

3. Content Coordination & Creation

• Coordinate creation of digital content including product photography, promotional videos, event coverage, and lifestyle content.
• Work with photographers, videographers, and designers.
• Capture basic mobile content during activations and events when required.
• Ensure content aligns with brand positioning.

4. Campaign Execution

• Execute digital campaigns supporting product promotions, brand launches, events and sponsorships, and seasonal marketing activities.
• Support marketing calendar implementation through digital channels.

5. Analytics & Reporting

• Track and analyze digital performance metrics including reach, impressions, engagement rates, audience growth, and ad performance.
• Prepare monthly digital performance reports.
• Provide recommendations for improvement based on data.

6. Online Brand Presence & Reputation

• Monitor brand mentions and online conversations.
• Respond professionally to customer inquiries and feedback.
• Maintain positive brand image online.

Key Performance Indicators (KPIs)

• Growth in social media engagement and followers.
• Paid advertising performance (CTR, CPM, engagement).
• Consistency of posting and campaign execution.
• Quality and timeliness of reports.
• Improvement in brand visibility online.

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Minimum 3 years experience managing digital marketing platforms.
• Proven experience running Google Ads and Meta Ads campaigns.
• Portfolio or examples of previous digital work required.

Required Skills

• Google Ads campaign management.
• Meta Business Suite & Ads Manager expertise.
• Social media content planning and execution.
• Basic photo/video content creation using mobile devices.
• Strong copywriting skills in English and Swahili.
• Understanding of digital analytics tools.

Preferred Experience

• FMCG, beverage, hospitality, or lifestyle brand experience.
• Canva, Adobe, or basic graphic design skills.
• Experience covering events and brand activations.

Personal Attributes

• Creative and detail-oriented.
• Highly organized and deadline-driven.
• Trend-aware and digitally active.
• Proactive and self-managed.
• Strong teamwork and communication skills.

• Manage daily operations of company social media platforms: Instagram, TikTok, Facebook, and YouTube (when applicable).
• Plan and maintain monthly content calendars.
• Schedule and publish posts, reels, and stories consistently.
• Monitor comments, messages, and audience engagement.
• Maintain consistent brand tone and visual identity.
• Plan, launch, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Set campaign objectives, audiences, and budgets.
• Monitor ad performance daily and optimize campaigns.
• Conduct A/B testing for creatives and audiences.
• Ensure efficient use of advertising budgets.
• Coordinate creation of digital content including product photography, promotional videos, event coverage, and lifestyle content.
• Work with photographers, videographers, and designers.
• Capture basic mobile content during activations and events when required.
• Ensure content aligns with brand positioning.
• Execute digital campaigns supporting product promotions, brand launches, events and sponsorships, and seasonal marketing activities.
• Support marketing calendar implementation through digital channels.
• Track and analyze digital performance metrics including reach, impressions, engagement rates, audience growth, and ad performance.
• Prepare monthly digital performance reports.
• Provide recommendations for improvement based on data.
• Monitor brand mentions and online conversations.
• Respond professionally to customer inquiries and feedback.
• Maintain positive brand image online.

• Google Ads campaign management.
• Meta Business Suite & Ads Manager expertise.
• Social media content planning and execution.
• Basic photo/video content creation using mobile devices.
• Strong copywriting skills in English and Swahili.
• Understanding of digital analytics tools.

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Minimum 3 years experience managing digital marketing platforms.
• Proven experience running Google Ads and Meta Ads campaigns.
• Portfolio or examples of previous digital work required.