About AB InBev

AB InBev is a global beverage company focused on building brands, creating consumer experiences, and driving sustainable business growth. The company values innovation, teamwork, passion, and continuous improvement, offering employees opportunities to contribute to its growth and develop their professional potential.

About the Role

AB InBev is seeking a Special Event Coordinator to execute brand-led consumer experiences and regional events that strengthen brand loyalty, increase sales volumes and market share, and improve the competitiveness of its beer and cider portfolio.

The successful candidate will coordinate regional marketing and sales events, manage promotional activities, oversee branding materials, and work closely with sales teams, brand teams, event suppliers, and external stakeholders.

The role combines event planning, brand activation, trade marketing, and commercial execution to deliver memorable consumer experiences while supporting business growth.

Key Responsibilities

1. Branding and Commercial Coordination

• Consolidate branding plans and activities across the assigned region.
• Coordinate with the sales team on point-of-consumption (POC) selection.
• Review contracts and ensure compliance with directives issued by the Commercial Director.
• Coordinate branding of office premises and other relevant channels.
• Ensure branding activities are implemented according to company guidelines.

2. Event Planning and Execution

• Plan, execute, and report on experiential events and brand-building activations within the region.
• Deliver memorable consumer experiences that reinforce brand narratives and strengthen brand engagement.
• Plan, execute, and report on regional sales-driven events in line with established execution guidelines.
• Ensure events contribute to incremental sales volumes, profitable growth, and increased market share.
• Develop and maintain collaborative relationships with internal stakeholders, including sales and brand teams.
• Coordinate with external stakeholders such as stadium owners, event organizers, and community representatives.

3. Account and Event Management

• Manage AB InBev beer account procedures, including FBIs, stock, and deals.
• Gather and develop insights into consumer behaviour and engagement with company brands.
• Manage third-party event suppliers and other relevant stakeholders.
• Review and take ownership of trade campaigns and programmes designed to support sales and marketing activities.
• Ensure promotional activities are implemented effectively and according to company requirements.

4. Trade Marketing and Promotional Activities

• Ensure effective price communication by supervising the execution of posters and other materials associated with pricing campaigns.
• Manage below-the-line (BTL) stores within the assigned region.
• Ensure all point-of-sale materials (POSMs) are received, deployed, and maintained in stores and across trade channels.
• Monitor the use and condition of branding and promotional materials.
• Coordinate the deployment, positioning, and tracking of coolers.
• Ensure cooler-related reports are shared and activities involving capital expenditure (CAPEX) are properly managed.

Minimum Qualifications and Requirements

Applicants must meet the following requirements:

• Relevant Qualification: At least three years of relevant sales or marketing qualification, as stated in the vacancy announcement.
• Driving Licence: Valid Code 8 driver’s licence.
• Computer Skills: Computer literacy and the ability to use digital tools effectively.
• Social Media: Familiarity with social media platforms and their use in marketing and brand engagement.
• Microsoft Office: Good skills in Microsoft Excel, PowerPoint, and Forms.
• Coordination Skills: Ability to organize events, manage promotional activities, and coordinate multiple stakeholders.
• Communication Skills: Ability to collaborate effectively with internal teams, suppliers, event organizers, and other external stakeholders.

• Consolidate branding plans and activities across the assigned region.
• Coordinate with the sales team on point-of-consumption (POC) selection.
• Review contracts and ensure compliance with directives issued by the Commercial Director.
• Coordinate branding of office premises and other relevant channels.
• Ensure branding activities are implemented according to company guidelines.
• Plan, execute, and report on experiential events and brand-building activations within the region.
• Deliver memorable consumer experiences that reinforce brand narratives and strengthen brand engagement.
• Plan, execute, and report on regional sales-driven events in line with established execution guidelines.
• Ensure events contribute to incremental sales volumes, profitable growth, and increased market share.
• Develop and maintain collaborative relationships with internal stakeholders, including sales and brand teams.
• Coordinate with external stakeholders such as stadium owners, event organizers, and community representatives.
• Manage AB InBev beer account procedures, including FBIs, stock, and deals.
• Gather and develop insights into consumer behaviour and engagement with company brands.
• Manage third-party event suppliers and other relevant stakeholders.
• Review and take ownership of trade campaigns and programmes designed to support sales and marketing activities.
• Ensure promotional activities are implemented effectively and according to company requirements.
• Ensure effective price communication by supervising the execution of posters and other materials associated with pricing campaigns.
• Manage below-the-line (BTL) stores within the assigned region.
• Ensure all point-of-sale materials (POSMs) are received, deployed, and maintained in stores and across trade channels.
• Monitor the use and condition of branding and promotional materials.
• Coordinate the deployment, positioning, and tracking of coolers.
• Ensure cooler-related reports are shared and activities involving capital expenditure (CAPEX) are properly managed.

• Computer literacy
• Ability to use digital tools effectively
• Familiarity with social media platforms
• Good skills in Microsoft Excel, PowerPoint, and Forms
• Ability to organize events
• Manage promotional activities
• Coordinate multiple stakeholders
• Ability to collaborate effectively with internal teams, suppliers, event organizers, and other external stakeholders

• At least three years of relevant sales or marketing qualification
• Valid Code 8 driver’s licence