HRM365 is recruiting a creative and results-driven Social Media Specialist to support a leading tourism company in communicating its brand story, inspiring travellers, and showcasing memorable travel experiences through engaging digital content.

The successful candidate will be responsible for developing social media strategies, creating compelling content, managing online communities, and monitoring digital performance to strengthen the company’s online presence and engagement.

Key Responsibilities

• Develop and implement social media strategies aligned with the company’s business objectives.
• Create engaging content, including text, images, videos, and graphics, for platforms such as Instagram, Facebook, TikTok, LinkedIn, and X.
• Manage daily social media posting schedules and ensure consistent communication across digital channels.
• Respond to comments and audience enquiries while building and maintaining an active online community.
• Monitor social media performance and analyse engagement and reach.
• Provide insights and recommendations to improve content performance and audience engagement.
• Use creative storytelling to promote travel experiences and strengthen the company’s digital brand presence.

Qualifications and Requirements

• A bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Two to four years of experience in social media management or content creation, preferably in the tourism, hospitality, or travel industry.
• Strong content creation, copywriting, and visual storytelling skills.
• Proficiency in Canva, Adobe Creative Suite, or similar graphic design tools.
• Ability to create engaging digital content for different social media platforms.
• Understanding of social media engagement, audience growth, and performance monitoring.

• Develop and implement social media strategies aligned with the company’s business objectives.
• Create engaging content, including text, images, videos, and graphics, for platforms such as Instagram, Facebook, TikTok, LinkedIn, and X.
• Manage daily social media posting schedules and ensure consistent communication across digital channels.
• Respond to comments and audience enquiries while building and maintaining an active online community.
• Monitor social media performance and analyse engagement and reach.
• Provide insights and recommendations to improve content performance and audience engagement.
• Use creative storytelling to promote travel experiences and strengthen the company’s digital brand presence.

• Content creation
• Copywriting
• Visual storytelling
• Canva
• Adobe Creative Suite
• Graphic design
• Social media engagement
• Audience growth
• Performance monitoring

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Two to four years of experience in social media management or content creation, preferably in the tourism, hospitality, or travel industry.
• Strong content creation, copywriting, and visual storytelling skills.
• Proficiency in Canva, Adobe Creative Suite, or similar graphic design tools.
• Ability to create engaging digital content for different social media platforms.
• Understanding of social media engagement, audience growth, and performance monitoring.