Background

The Senior Marketing Associate – Smartphones will oversee marketing initiatives for the company’s smartphone portfolio. The role focuses on increasing brand visibility, demand generation, and customer engagement while equipping sales channels with marketing tools, campaigns, and content. This role ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.

Responsibilities

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into country-level strategic and execution plans.
• Develop and execute integrated marketing campaigns to increase awareness and sales of PayGo phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Coordinate product launches, internal and customer-facing promotions, and market activations.
• Monitor market trends, customer behaviour, and activities from industry participants to inform marketing strategies.
• Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and effective.
• Assess campaign performance and provide insights for continuous improvement.

Qualifications

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing, product marketing, or consumer electronics/telecom marketing.
• Experience in mobile phone retail marketing.
• Strong knowledge of customer-focused marketing and brand building.
• Proficiency in campaign management tools, Excel, and PowerPoint.
• Experience with PayGo business models or consumer electronics is an advantage.

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into country-level strategic and execution plans.
• Develop and execute integrated marketing campaigns to increase awareness and sales of PayGo phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Coordinate product launches, internal and customer-facing promotions, and market activations.
• Monitor market trends, customer behaviour, and activities from industry participants to inform marketing strategies.
• Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and effective.
• Assess campaign performance and provide insights for continuous improvement.

• Campaign management tools
• Excel
• PowerPoint
• Customer-focused marketing
• Brand building

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience in mobile phone retail marketing.
• Experience with PayGo business models or consumer electronics is an advantage.