Vacancy title:
Senior Manager, Commercial

[Type: FULL_TIME, Industry: Banking, Category: Management]

Jobs at:
NCBA Bank

Deadline of this Job:
Friday, July 25 2025

Duty Station:
Dar es Salaam | Dar es Salaam | Tanzania

Summary
Date Posted: Thursday, July 17 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Key Accountabilities (Duties and Responsibilities)

Strategy & Financial (40%)

• Revenue growth: Drive revenue growth for the Digital Business, which involves developing a comprehensive commercial strategy that targets new markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
• Gross margin growth: Focus on profitability. This involves managing costs, optimizing pricing strategies, and driving operational efficiency to ensure that the company is operating in a financially sustainable manner.
• Customer lifetime value: The Senior Manager, Commercial must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion revenue from customers. This involves developing and executing customer retention strategies.
• Return on investment: Ensure that the business is getting a return on its commercial investments, by tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs to ensure that they are delivering the desired results.
• Market share: Focus on increasing market share by identifying and pursuing growth opportunities in new and existing markets. This involves developing and executing market entry and expansion strategies and ensuring that the company is competitive in the marketplace.

Internal Business Processes (20%)

• Sales and marketing process optimization: Optimize digital and in-person sales and marketing processes to ensure that the business is able to target and acquire new customers effectively. This involves streamlining processes, identifying and removing bottlenecks, and continuously improving the effectiveness of the sales and marketing efforts.
• Cross-functional collaboration: Foster cross-functional collaboration across the organization to ensure that the company is able to effectively execute its commercial strategy. This involves working closely with other departments, including the Group Product, Engineering, and Risk, Customer Operations teams, to ensure that everyone is aligned around the company’s commercial objectives and working together to deliver value to customers.
• Performance tracking and measurement: Track and measure performance to ensure that the business is achieving its commercial objectives and making progress toward its financial and growth targets. This involves setting performance metrics and tracking progress against these metrics, identifying areas for improvement, and making adjustments to the company’s commercial strategy as needed.

Customer (20%)

• Customer acquisition: Drive customer acquisition, which involves identifying and pursuing new customer segments, developing effective sales and marketing strategies to reach these customers, and ensuring that the business is meeting their needs and delivering value.
• Customer retention: Focus on customer retention. This involves developing and executing Digital Business customer retention programs and ensuring that the company is delivering an exceptional customer experience that keeps customers coming back.
• Customer satisfaction: Ensure that the business is delivering a high level of customer satisfaction by monitoring customer feedback and acting to address customer concerns and issues. This involves building strong relationships with customers, providing excellent customer service, and ensuring that the company is meeting its commitments and delivering on its promises.
• Customer lifetime value: Focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing cross-sell and upsell opportunities. This involves developing and executing customer retention and loyalty programs for Digital Business customers and ensuring that the customer experience is exceptional.
• Customer feedback and insights: Focus on gathering customer feedback and insights to inform the business product and service offerings. This involves conducting customer surveys, analyzing customer data, and using customer insights to drive product innovation and improve the customer experience.

Learning and Growth (20%)

• Continuous learning: Prioritize continuous learning and development for themselves and their team. This involves staying up to date with the latest industry trends, attending conferences and events, and seeking out new knowledge and best practices to inform the company’s commercial strategy.
• Talent development: Focus on developing and growing their team to ensure that they have the skills and expertise needed to execute the company’s commercial strategy. This involves providing training and development opportunities, mentoring and coaching team members, and fostering a culture of continuous learning and growth.
• Innovation: Prioritize innovation and encourage their team to think creatively and identify new ways to drive growth and profitability. This involves staying up to date with emerging technologies and market trends, identifying new opportunities for growth, and fostering a culture of experimentation and innovation.
• Strategic partnerships: Identify and build strategic ecosystem partnerships that can help the business achieve its commercial objectives. This involves developing strong relationships with partners, identifying opportunities for collaboration and co-creation, and leveraging partner capabilities to drive growth and innovation.
• Data-driven decision-making: Prioritize data-driven decision-making to inform the business strategy. This involves analyzing customer and market data, tracking performance metrics, and using insights to make informed decisions and drive continuous improvement.

Ideal Job Specifications

Academic

• A Bachelor’s degree in Business or related fields.
• MBA or a Master’s degree in a business field is desirable.

Professional

• At least eight years’ work experience, four of which should have been in management position in a Technology company or Fintech or Telco or FMCG and at least two in a senior management role. Should have participated in strategy development and implementation, and having led large successful business development projects and/or initiatives.

Work Hours: 8

Experience in Months: 96

Level of Education: bachelor degree

Job application procedure

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