Location: Dar es Salaam, Tanzania Employment Type: Full-Time, On-Site

Company Overview

SUMET is a fast-growing, tech-enabled distribution company revolutionizing product launches and enabling Buy Now, Pay Later (BNPL) access for retailers and wholesalers. We are the exclusive distributor of EX-PIDO, a leading mosquito repellent brand in Tanzania.

Job Summary

Are you an aggressive, results-driven sales leader with a strong FMCG background and a passion for building high-performing teams?

SUMET is seeking a highly competent and proactive Sales Supervisor to drive sales growth, strengthen market penetration and lead our field sales team to achieve and exceed business targets.

The successful candidate must demonstrate strong leadership, team management, coaching and execution capabilities, with the ability to lead from the front, monitor field activities, identify market opportunities and deliver measurable sales results.

Key Responsibilities

• Develop and execute effective sales plans and strategies to achieve and exceed monthly and quarterly sales targets.
• Lead, supervise and motivate Sales Representatives to ensure high productivity, accountability and consistent target achievement.
• Monitor daily, weekly and monthly sales performance, identifying gaps and implementing appropriate corrective actions.
• Conduct regular field visits to monitor sales execution, customer engagement, market coverage and team performance.
• Identify new business opportunities and drive customer acquisition, market expansion and distribution penetration.
• Build and maintain strong relationships with retailers, wholesalers and distributors.
• Provide regular coaching, mentoring and performance feedback to improve the capabilities of the sales team.
• Monitor competitor activities, market trends, pricing and customer feedback to strengthen the company's competitive position.
• Ensure effective stock management, product availability, sales documentation and accountability within assigned territories.
• Prepare and submit accurate sales reports, forecasts and market performance updates to management.
• Collaborate with the Sales Manager, Credit, Logistics and other departments to ensure effective sales and distribution operations.
• Conduct periodic performance reviews and recommend appropriate improvement actions for underperforming team members.

Qualifications & Skills

• Bachelor's degree or Diploma in Business Administration, Sales, Marketing or a related field.
• Minimum 3–5 years of sales experience in the FMCG sector, with demonstrated experience in sales supervision or team leadership.
• Proven track record of achieving and exceeding sales targets.
• Demonstrated ability to lead, manage, motivate and develop high-performing sales teams.
• Strong knowledge of FMCG distribution channels, retail execution, wholesale markets and customer acquisition.
• Excellent leadership, negotiation, communication and relationship-building skills.
• Strong analytical, reporting and problem-solving capabilities.
• Highly aggressive, proactive, disciplined, accountable and results-oriented.
• Ability to work under pressure, manage multiple priorities and deliver results in a competitive market.
• Familiarity with sales reporting tools, CRM systems and Microsoft Excel is an added advantage.
• Fluency in English (written and spoken).

Requirements added by the job poster

• 5+ years of work experience with Agile Leadership
• 5+ years of experience in Sales

Why Join SUMET?

At SUMET, we value innovation, ownership, accountability and inclusive growth. You will be part of a mission-driven team that is transforming access to essential consumer products while building the future of retail finance in Tanzania.

This is an opportunity to take ownership, lead a sales team, expand market presence and make a measurable contribution to business growth.

• Develop and execute effective sales plans and strategies to achieve and exceed monthly and quarterly sales targets.
• Lead, supervise and motivate Sales Representatives to ensure high productivity, accountability and consistent target achievement.
• Monitor daily, weekly and monthly sales performance, identifying gaps and implementing appropriate corrective actions.
• Conduct regular field visits to monitor sales execution, customer engagement, market coverage and team performance.
• Identify new business opportunities and drive customer acquisition, market expansion and distribution penetration.
• Build and maintain strong relationships with retailers, wholesalers and distributors.
• Provide regular coaching, mentoring and performance feedback to improve the capabilities of the sales team.
• Monitor competitor activities, market trends, pricing and customer feedback to strengthen the company's competitive position.
• Ensure effective stock management, product availability, sales documentation and accountability within assigned territories.
• Prepare and submit accurate sales reports, forecasts and market performance updates to management.
• Collaborate with the Sales Manager, Credit, Logistics and other departments to ensure effective sales and distribution operations.
• Conduct periodic performance reviews and recommend appropriate improvement actions for underperforming team members.

• Leadership
• Team management
• Coaching and mentoring
• Sales execution
• Sales target achievement
• FMCG distribution channels
• Retail execution
• Wholesale markets
• Customer acquisition
• Negotiation
• Communication
• Relationship-building
• Analytical, reporting and problem-solving capabilities
• Sales reporting tools
• CRM systems
• Microsoft Excel
• Fluency in English (written and spoken)
• Agile Leadership

• Bachelor's degree or Diploma in Business Administration, Sales, Marketing or a related field.
• Minimum 3–5 years of sales experience in the FMCG sector, with demonstrated experience in sales supervision or team leadership.
• Proven track record of achieving and exceeding sales targets.
• Demonstrated ability to lead, manage, motivate and develop high-performing sales teams.
• 5+ years of work experience with Agile Leadership
• 5+ years of experience in Sales