Route to Market Specialist
2026-07-14T19:29:19+00:00
Coca-Cola Kwanza Limited
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https://www.greattanzaniajobs.com/jobs
FULL_TIME
Dar es Salaam and Mbeya
Dar es Salaam
00000
Tanzania
Manufacturing
Sales & Retail, Advertising & Marketing, Business Operations, Transportation & Logistics
2026-07-24T17:00:00+00:00
8
About Coca-Cola Beverages Africa
Coca-Cola Beverages Africa is the eighth-largest Coca-Cola-authorised bottler in the world by revenue and the largest on the African continent. The company accounts for more than 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume.
With more than 14,000 employees across Africa, the CCBA Group serves over 800,000 customers with a range of international and local brands.
The CCBA Group operates in 14 countries, including:
- South Africa
- Kenya
- Ethiopia
- Uganda
- Mozambique
- Namibia
- Tanzania
- Botswana
- Zambia
- Eswatini
- Lesotho
- Malawi
- Comoros
- Mayotte
Key purpose
The primary purpose of the Route to Market Specialist position is to support the implementation and optimisation of route-to-market strategies to ensure efficient product distribution and market penetration.
Key duties and responsibilities
Key outputs and accountabilities include, but are not limited to:
- Regularly review operational key performance indicator performance, including Ordered versus Delivered metrics, and ensure adequate stock levels are maintained.
- Monitor the sustainability of distribution partners through monthly and quarterly Profit and Loss reviews, DOSA audits and the implementation of corrective action plans.
- Ensure that all customer master data related to sales is accurately maintained to support reliable business reporting and informed decision-making.
- Optimise resource allocation and customer visit sequencing to promote cost-effective operations and efficient route management.
- Develop and present well-evaluated Route to Market proposals that improve sales performance, customer engagement and promotional effectiveness.
- Ensure Route to Market simulations result in feasible and successful implementation plans aligned with business objectives and market requirements.
- Apply the business Route to Market model to allocate resources efficiently and schedule customer visits, achieving targeted cost objectives annually or as business requirements evolve.
- Ensure all customer interactions align with the Route to Market model to maximise operational efficiency, customer coverage and cost-effectiveness.
- Evaluate existing Route to Market structures to identify opportunities for improvement and recommend optimised solutions for commercial initiatives.
- Assess product, promotional, market, customer and employee-related factors to strengthen Route to Market effectiveness and improve overall commercial performance.
- Conduct Route to Market simulations using established parameters to validate the feasibility and effectiveness of proposed models before implementation.
- Analyse Route to Market simulation outcomes to confirm their alignment with business objectives and operational practicality.
- Collaborate with Finance, Human Resources, Central Sales, Regional Sales teams and other key stakeholders to align Route to Market strategies and ensure consistent execution across the business.
- Identify and resolve discrepancies affecting Route to Market strategies.
- Regularly review Route to Market processes, gather stakeholder feedback and implement continuous improvement initiatives.
- Continuously adapt Route to Market strategies and processes in response to evolving business needs, ensuring sustained operational efficiency and commercial effectiveness.
Qualifications and experience
Qualifications
- Bachelor’s degree in Logistics, Marketing, Business or a related field.
Experience
- Three to four years of sales experience within a fast-moving consumer goods environment.
- Experience applying Route to Market principles to optimise sales operations would be advantageous.
- Advanced proficiency in Microsoft Excel.
- Experience using routing and logistics software.
Required skills and competencies
- Proficiency in maintaining large datasets and ensuring their accuracy and consistency for reporting and analysis.
- Strong understanding of Route to Market models, with the ability to apply and interpret the models in a commercial environment.
- Ability to evaluate and recommend optimal Route to Market solutions based on market, product and customer needs.
- Advanced Microsoft Excel skills for data analysis and modelling, including proficiency with routing and logistics software.
- Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions.
* Regularly review operational key performance indicator performance, including Ordered versus Delivered metrics, and ensure adequate stock levels are maintained. * Monitor the sustainability of distribution partners through monthly and quarterly Profit and Loss reviews, DOSA audits and the implementation of corrective action plans. * Ensure that all customer master data related to sales is accurately maintained to support reliable business reporting and informed decision-making. * Optimise resource allocation and customer visit sequencing to promote cost-effective operations and efficient route management. * Develop and present well-evaluated Route to Market proposals that improve sales performance, customer engagement and promotional effectiveness. * Ensure Route to Market simulations result in feasible and successful implementation plans aligned with business objectives and market requirements. * Apply the business Route to Market model to allocate resources efficiently and schedule customer visits, achieving targeted cost objectives annually or as business requirements evolve. * Ensure all customer interactions align with the Route to Market model to maximise operational efficiency, customer coverage and cost-effectiveness. * Evaluate existing Route to Market structures to identify opportunities for improvement and recommend optimised solutions for commercial initiatives. * Assess product, promotional, market, customer and employee-related factors to strengthen Route to Market effectiveness and improve overall commercial performance. * Conduct Route to Market simulations using established parameters to validate the feasibility and effectiveness of proposed models before implementation. * Analyse Route to Market simulation outcomes to confirm their alignment with business objectives and operational practicality. * Collaborate with Finance, Human Resources, Central Sales, Regional Sales teams and other key stakeholders to align Route to Market strategies and ensure consistent execution across the business. * Identify and resolve discrepancies affecting Route to Market strategies. * Regularly review Route to Market processes, gather stakeholder feedback and implement continuous improvement initiatives. * Continuously adapt Route to Market strategies and processes in response to evolving business needs, ensuring sustained operational efficiency and commercial effectiveness.
* Proficiency in maintaining large datasets and ensuring their accuracy and consistency for reporting and analysis. * Strong understanding of Route to Market models, with the ability to apply and interpret the models in a commercial environment. * Ability to evaluate and recommend optimal Route to Market solutions based on market, product and customer needs. * Advanced Microsoft Excel skills for data analysis and modelling, including proficiency with routing and logistics software. * Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions.
* Bachelor’s degree in Logistics, Marketing, Business or a related field. * Three to four years of sales experience within a fast-moving consumer goods environment. * Experience applying Route to Market principles to optimise sales operations would be advantageous. * Advanced proficiency in Microsoft Excel. * Experience using routing and logistics software.
JOB-6a568e0f523a2
Vacancy title:
Route to Market Specialist
[Type: FULL_TIME, Industry: Manufacturing, Category: Sales & Retail, Advertising & Marketing, Business Operations, Transportation & Logistics]
Jobs at:
Coca-Cola Kwanza Limited
Deadline of this Job:
Friday, July 24 2026
Duty Station:
Dar es Salaam and Mbeya | Dar es Salaam
Summary
Date Posted: Tuesday, July 14 2026, Base Salary: Not Disclosed
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JOB DETAILS:
About Coca-Cola Beverages Africa
Coca-Cola Beverages Africa is the eighth-largest Coca-Cola-authorised bottler in the world by revenue and the largest on the African continent. The company accounts for more than 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume.
With more than 14,000 employees across Africa, the CCBA Group serves over 800,000 customers with a range of international and local brands.
The CCBA Group operates in 14 countries, including:
- South Africa
- Kenya
- Ethiopia
- Uganda
- Mozambique
- Namibia
- Tanzania
- Botswana
- Zambia
- Eswatini
- Lesotho
- Malawi
- Comoros
- Mayotte
Key purpose
The primary purpose of the Route to Market Specialist position is to support the implementation and optimisation of route-to-market strategies to ensure efficient product distribution and market penetration.
Key duties and responsibilities
Key outputs and accountabilities include, but are not limited to:
- Regularly review operational key performance indicator performance, including Ordered versus Delivered metrics, and ensure adequate stock levels are maintained.
- Monitor the sustainability of distribution partners through monthly and quarterly Profit and Loss reviews, DOSA audits and the implementation of corrective action plans.
- Ensure that all customer master data related to sales is accurately maintained to support reliable business reporting and informed decision-making.
- Optimise resource allocation and customer visit sequencing to promote cost-effective operations and efficient route management.
- Develop and present well-evaluated Route to Market proposals that improve sales performance, customer engagement and promotional effectiveness.
- Ensure Route to Market simulations result in feasible and successful implementation plans aligned with business objectives and market requirements.
- Apply the business Route to Market model to allocate resources efficiently and schedule customer visits, achieving targeted cost objectives annually or as business requirements evolve.
- Ensure all customer interactions align with the Route to Market model to maximise operational efficiency, customer coverage and cost-effectiveness.
- Evaluate existing Route to Market structures to identify opportunities for improvement and recommend optimised solutions for commercial initiatives.
- Assess product, promotional, market, customer and employee-related factors to strengthen Route to Market effectiveness and improve overall commercial performance.
- Conduct Route to Market simulations using established parameters to validate the feasibility and effectiveness of proposed models before implementation.
- Analyse Route to Market simulation outcomes to confirm their alignment with business objectives and operational practicality.
- Collaborate with Finance, Human Resources, Central Sales, Regional Sales teams and other key stakeholders to align Route to Market strategies and ensure consistent execution across the business.
- Identify and resolve discrepancies affecting Route to Market strategies.
- Regularly review Route to Market processes, gather stakeholder feedback and implement continuous improvement initiatives.
- Continuously adapt Route to Market strategies and processes in response to evolving business needs, ensuring sustained operational efficiency and commercial effectiveness.
Qualifications and experience
Qualifications
- Bachelor’s degree in Logistics, Marketing, Business or a related field.
Experience
- Three to four years of sales experience within a fast-moving consumer goods environment.
- Experience applying Route to Market principles to optimise sales operations would be advantageous.
- Advanced proficiency in Microsoft Excel.
- Experience using routing and logistics software.
Required skills and competencies
- Proficiency in maintaining large datasets and ensuring their accuracy and consistency for reporting and analysis.
- Strong understanding of Route to Market models, with the ability to apply and interpret the models in a commercial environment.
- Ability to evaluate and recommend optimal Route to Market solutions based on market, product and customer needs.
- Advanced Microsoft Excel skills for data analysis and modelling, including proficiency with routing and logistics software.
- Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
The closing date for applications is 24 July 2026.
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