Under the overall authority of the Country Director (CD) of Good Neighbors Tanzania (GNTZ), Public Relations & Marketing Officer’s key responsibility is to foster brand awareness and uphold a positive public image for the organization. He/she must have a capability in media management or public representation and relations.

Duties and Responsibilities

1. Public Relations and Marketing Operations

• Support the implementation of public relations and communication activities, including drafting press releases, articles, success stories, and other communication materials.
• Contribute to the preparation of unit annual plans and individual plans and assist in monitoring implementation.
• Coordinate monthly meetings and prepare updates on the status and progress of work.
• Prepare reports, work plans, Budget Request Forms (BRQs), Final Spending Summaries (FSS), and related documentation, ensuring accuracy, compliance, and timely submission for approval.

2. Communication Strategy and Media Relations

• Support the development and implementation of comprehensive communication strategies aligned with organizational goals and objectives.
• Liaise with media houses, journalists, and partners to enhance organizational visibility and positive public image.
• Craft clear, consistent, and compelling messages that communicate the organization’s mission, programs, and impact.
• Ensure alignment of all communication materials with organizational branding and communication standards.

3. Campaign, Content, and Visibility Management

• Plan and support the execution of communication and marketing campaigns for projects, events, advocacy initiatives, and fundraising activities.
• Organize messaging and visual representation for campaigns and organizational events.
• Utilize digital platforms and other media channels to maximize campaign reach and engagement.
• Monitor social media trends and contribute to the development of digital communication strategies.

4. Advocacy and Stakeholder Engagement

• Support the management and coordination of advocacy and communication initiatives with partners, civil society organizations, and other stakeholders.
• Facilitate effective information dissemination related to advocacy programs and partnerships.

5. Cross-Departmental Collaboration and Context-Aware Communication

• Collaborate with program, fundraising, and other internal teams to transform field activities and results into effective external communication materials.
• Apply context-sensitive and realistic communication approaches that consider local environments, audiences, and available resources.

6. Strengthening Digital & Visual Communication

• Direct production and management of digital and visual content including SNS, websites, videos, banners, brochures, etc.
• Ability to convey the organization’s brand tone and messaging consistently through visual media.

1. Support staff capacity building on basic public relations and marketing skills and perform any other related duties as assigned.

1. Any other related work as may be assigned

Qualification, experiences and competencies

• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or a related field.
• Minimum 3 years’ relevant work experience in Public Relations & Marketing is preferred.
• Experience working with NGOs or development organizations is an added advantage.
• Strong written and verbal communication skills.
• Strong computers skills
• Knowledge of Public Relations, Marketing principles, branding, and digital communication.
• Proficiency in MS Office and basic knowledge of graphic design, photography, or video editing tools.

 Other Competencies/Attributes:

• Honesty, integrity, transparency and professionalism.
• Strong interpersonal and coordination skills.
• Self-motivational and organizational skills
• Ability to multi-task, ability to handle pressure well, flexibility, adaptability to transitions
• Ability to follow instructions and work with minimum supervision
• Ability to provide guidance and instructions to new or inexperienced staff
• Excellent written and verbal communication skills
• Strong problem solving, critical thinking and creativity skills.
• Report writing skills.
• Perform other duties as required.

• Support the implementation of public relations and communication activities, including drafting press releases, articles, success stories, and other communication materials.
• Contribute to the preparation of unit annual plans and individual plans and assist in monitoring implementation.
• Coordinate monthly meetings and prepare updates on the status and progress of work.
• Prepare reports, work plans, Budget Request Forms (BRQs), Final Spending Summaries (FSS), and related documentation, ensuring accuracy, compliance, and timely submission for approval.
• Support the development and implementation of comprehensive communication strategies aligned with organizational goals and objectives.
• Liaise with media houses, journalists, and partners to enhance organizational visibility and positive public image.
• Craft clear, consistent, and compelling messages that communicate the organization’s mission, programs, and impact.
• Ensure alignment of all communication materials with organizational branding and communication standards.
• Plan and support the execution of communication and marketing campaigns for projects, events, advocacy initiatives, and fundraising activities.
• Organize messaging and visual representation for campaigns and organizational events.
• Utilize digital platforms and other media channels to maximize campaign reach and engagement.
• Monitor social media trends and contribute to the development of digital communication strategies.
• Support the management and coordination of advocacy and communication initiatives with partners, civil society organizations, and other stakeholders.
• Facilitate effective information dissemination related to advocacy programs and partnerships.
• Collaborate with program, fundraising, and other internal teams to transform field activities and results into effective external communication materials.
• Apply context-sensitive and realistic communication approaches that consider local environments, audiences, and available resources.
• Direct production and management of digital and visual content including SNS, websites, videos, banners, brochures, etc.
• Ability to convey the organization’s brand tone and messaging consistently through visual media.
• Support staff capacity building on basic public relations and marketing skills and perform any other related duties as assigned.
• Any other related work as may be assigned

• Strong written and verbal communication skills.
• Strong computers skills
• Knowledge of Public Relations, Marketing principles, branding, and digital communication.
• Proficiency in MS Office and basic knowledge of graphic design, photography, or video editing tools.
• Strong interpersonal and coordination skills.
• Self-motivational and organizational skills
• Ability to multi-task, ability to handle pressure well, flexibility, adaptability to transitions
• Ability to follow instructions and work with minimum supervision
• Ability to provide guidance and instructions to new or inexperienced staff
• Excellent written and verbal communication skills
• Strong problem solving, critical thinking and creativity skills.
• Report writing skills.

• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or a related field.
• Minimum 3 years’ relevant work experience in Public Relations & Marketing is preferred.
• Experience working with NGOs or development organizations is an added advantage.
• Honesty, integrity, transparency and professionalism.