Role Overview:

(Specifically relevant for EdTech or Childcare platforms). The Parent Growth Lead owns the "Parent" side of the marketplace. You are responsible for acquiring new parents, increasing engagement, and reducing churn through community building and targeted marketing.

Key Responsibilities:

• Develop and execute strategies to drive parent acquisition (CAC optimization).
• Design onboarding flows to ensure parents book/engage within the first 48 hours.
• Implement a referral/viral loop program for parents.
• Manage parent communication channels (WhatsApp groups, Email newsletters) to boost retention.
• Analyze parent behavior data to identify drop-off points.
• Gather feedback to inform the Product Team on parent-facing features.

Requirements:

• 4+ years in Growth Marketing, Community Management, or Customer Success.
• Experience with lifecycle marketing tools (Braze, Iterable, or Mailchimp).
• Strong empathy for user experience.
• Data-driven with experience running A/B tests.

• Develop and execute strategies to drive parent acquisition (CAC optimization).
• Design onboarding flows to ensure parents book/engage within the first 48 hours.
• Implement a referral/viral loop program for parents.
• Manage parent communication channels (WhatsApp groups, Email newsletters) to boost retention.
• Analyze parent behavior data to identify drop-off points.
• Gather feedback to inform the Product Team on parent-facing features.

• Growth Marketing
• Community Management
• Customer Success
• Lifecycle marketing tools (Braze, Iterable, or Mailchimp)
• A/B testing

• 4+ years in Growth Marketing, Community Management, or Customer Success.
• Experience with lifecycle marketing tools (Braze, Iterable, or Mailchimp).
• Strong empathy for user experience.
• Data-driven with experience running A/B tests.