Background information about the job or company

MeTL Group is a leading economic force in Tanzania with major investments and successful operating companies in key business sectors. The Group employs more than 24,000 people across the country, in areas as diverse as trading, agriculture, manufacturing, and more.

Responsibilities or duties

Manage all PR and reputation matters concerning METL Group. Act quickly during PR crises or sensitive issues, coordinating the correct response internally. Monitor traditional media, digital media, and social media for conversations or issues involving METL and its brands. Develop crisis communication plans and clear escalation procedures. Draft press releases, official statements, media responses, talking points, and corporate announcements. Build and maintain strong relationships with journalists, editors, media houses, and key stakeholders. Proactively identify positive PR opportunities and stories for METL. Coordinate interviews, press conferences, media appearances, and corporate events. Work closely with the Marketing Director, management, legal team, and relevant business divisions before issuing sensitive communications. Ensure METL’s messaging is consistent across all platforms. Protect the reputation of METL, MO, and associated brands. Prepare regular reports on media coverage, public sentiment, emerging issues, and reputational risks.

Qualifications or requirements

Skills Required: Social Media (e.g. Facebook, Instagram, Twitter, etc), Spreadsheets (e.g. Excel, Google Sheets, etc).

Experience needed

3 - 5 Years

Education

Bachelors

• Manage all PR and reputation matters concerning METL Group
• Act quickly during PR crises or sensitive issues, coordinating the correct response internally
• Monitor traditional media, digital media, and social media for conversations or issues involving METL and its brands
• Develop crisis communication plans and clear escalation procedures
• Draft press releases, official statements, media responses, talking points, and corporate announcements
• Build and maintain strong relationships with journalists, editors, media houses, and key stakeholders
• Proactively identify positive PR opportunities and stories for METL
• Coordinate interviews, press conferences, media appearances, and corporate events
• Work closely with the Marketing Director, management, legal team, and relevant business divisions before issuing sensitive communications
• Ensure METL’s messaging is consistent across all platforms
• Protect the reputation of METL, MO, and associated brands
• Prepare regular reports on media coverage, public sentiment, emerging issues, and reputational risks

• Social Media (e.g. Facebook, Instagram, Twitter, etc)
• Spreadsheets (e.g. Excel, Google Sheets, etc)

• Bachelors
• 3 - 5 Years Experience