Job Summary

The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing initiatives and campaigns that promote the company’s products and elevate brand visibility.

This role plays a key part in guiding marketing efforts, managing allocated budgets, analyzing market trends, and driving measurable operational outcomes—including lead generation, brand awareness, and revenue growth.

Key Responsibilities

• Campaign & Strategy Execution: Plan, execute, and monitor multi-channel marketing campaigns to promote products and drive lead generation and customer conversion.
• Brand Development: Oversee brand messaging, market positioning, and promotional collateral to maintain strong brand identity across all platforms.
• Market & Data Analysis: Track industry trends, evaluate competitor strategies, and analyze campaign performance metrics to optimize ROI.
• Budget Management: Oversee and manage the operational marketing budget to ensure cost-effective resource allocation.
• Cross-Functional Leadership: Coordinate marketing initiatives with sales and production teams while helping lead marketing efforts and creative projects.

Qualifications & Requirements

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 2–5+ years of experience in a marketing role, with at least 2–3 years in a supervisory or managerial capacity.
• Proven track record of developing and executing successful marketing strategies.
• Hands-on experience in managing marketing budgets and leading projects or teams.

Industry Experience: Prior experience in the Building Materials industry is an added advantage.

Core Competencies

• Strategic Planning: Ability to align marketing campaigns with overarching business goals and revenue targets.
• Market Acumen: Strong understanding of consumer behavior, digital and traditional marketing channels, and market research techniques.
• Communication & Leadership: Excellent interpersonal and written communication skills with strong team-building capabilities.

• Plan, execute, and monitor multi-channel marketing campaigns to promote products and drive lead generation and customer conversion.
• Oversee brand messaging, market positioning, and promotional collateral to maintain strong brand identity across all platforms.
• Track industry trends, evaluate competitor strategies, and analyze campaign performance metrics to optimize ROI.
• Oversee and manage the operational marketing budget to ensure cost-effective resource allocation.
• Coordinate marketing initiatives with sales and production teams while helping lead marketing efforts and creative projects.

• Strategic Planning
• Market Acumen
• Communication & Leadership

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–5+ years of experience in a marketing role, with at least 2–3 years in a supervisory or managerial capacity.
• Proven track record of developing and executing successful marketing strategies.
• Hands-on experience in managing marketing budgets and leading projects or teams.
• Prior experience in the Building Materials industry is an added advantage.