POSITION: MARKETING SPECIALIST

COMPANY: BACKBONE TANZANIA

KEY RESPONSIBILITIES

• Manage and operate social media platforms including TikTok, Instagram, and Facebook;
• Plan and organize offline marketing activities such as seminars, activations, and promotional events;
• Design and coordinate production of promotional materials including storefront signage, vehicle branding, posters, and other marketing assets;
• Develop and implement effective marketing strategies aligned with market trends and business objectives;
• Support brand positioning initiatives and enhance overall market visibility and customer engagement.

JOB REQUIREMENTS

Education:

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Relations, or any other related field;
• Professional certifications in Digital Marketing, Branding, or Communications will be an added advantage.

EXPERIENCE:

• At least 2-5 years of working experience in the marketing department of a reputable or large organization, with demonstrated successful campaigns;
• Candidates with prior experience in animal feed companies will be highly preferred.
• Strong execution capability with the ability to work independently and lead marketing initiatives;
• Solid understanding of social media management, digital marketing tools, and content planning;
• Basic to intermediate design skills (Adobe Photoshop, Illustrator, or similar tools);
• Ability to analyze market trends and translate insights into actionable strategies;
• Available to join immediately.
• Strong communication skills in English (both written and spoken)

• Manage and operate social media platforms including TikTok, Instagram, and Facebook;
• Plan and organize offline marketing activities such as seminars, activations, and promotional events;
• Design and coordinate production of promotional materials including storefront signage, vehicle branding, posters, and other marketing assets;
• Develop and implement effective marketing strategies aligned with market trends and business objectives;
• Support brand positioning initiatives and enhance overall market visibility and customer engagement.

• Social media management
• Digital marketing tools
• Content planning
• Basic to intermediate design skills (Adobe Photoshop, Illustrator, or similar tools)
• Market trend analysis
• Strong communication skills in English (both written and spoken)

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Relations, or any other related field;
• Professional certifications in Digital Marketing, Branding, or Communications will be an added advantage.