Company:

Kilombero Sugar Company Limited

Location:

Dar es Salaam, Tanzania

Job Function:

Commercial & Supply Chain

Designation:

Marketing & Sales Analyst

Level:

Middle Manager

Employment Type:

Permanent

Experience Level:

Middle Manager

Workplace Type:

Onsite

JOB PURPOSE

The Marketing Analyst will be responsible for collecting, analyzing, and interpreting market data to support business decisions, identify growth opportunities, monitor competitor activities, and optimize marketing strategies.

The role will provide actionable insights that drive sales performance, customer satisfaction, and market expansion.

SPECIFIC DUTIES AND RESPONSIBILITIES

• Analyse market trends, customer behavior, and sales performance to identify opportunities and risks.
• Conduct market research and competitor analysis to support strategic decision-making.
• Develop and maintain marketing dashboards, reports, and performance metrics.
• Monitor product performance, pricing trends, and market share movements.
• Provide insights and recommendations to improve marketing effectiveness and sales growth.
• Collaborate with Sales, Supply Chain, Finance, and Commercial teams to support business objectives.
• Evaluate the effectiveness of marketing campaigns and promotional activities.
• Support demand forecasting and customer segmentation activities.
• Track key industry developments and provide regular market intelligence updates.
• Prepare presentations and reports for management and key stakeholders.

MUST-HAVE SKILLS

• Proficiency in Microsoft Excel, Power BI, Tableau, or other data visualization tools.
• Experience working with large datasets and market research methodologies.
• Knowledge of FMCG, agribusiness, or manufacturing industries will be an added advantage.

GOOD-TO-HAVE SKILLS

Strong analytical and problem-solving skills.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, or a related field.
• Minimum of 3 years' experience in marketing analysis, commercial analysis, business intelligence, or a similar role.

TERMS OF SERVICE

The successful candidate will be engaged on a Permanent Contract.

• Analyse market trends, customer behavior, and sales performance to identify opportunities and risks.
• Conduct market research and competitor analysis to support strategic decision-making.
• Develop and maintain marketing dashboards, reports, and performance metrics.
• Monitor product performance, pricing trends, and market share movements.
• Provide insights and recommendations to improve marketing effectiveness and sales growth.
• Collaborate with Sales, Supply Chain, Finance, and Commercial teams to support business objectives.
• Evaluate the effectiveness of marketing campaigns and promotional activities.
• Support demand forecasting and customer segmentation activities.
• Track key industry developments and provide regular market intelligence updates.
• Prepare presentations and reports for management and key stakeholders.

• Proficiency in Microsoft Excel, Power BI, Tableau, or other data visualization tools.
• Experience working with large datasets and market research methodologies.
• Knowledge of FMCG, agribusiness, or manufacturing industries will be an added advantage.
• Strong analytical and problem-solving skills.

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, or a related field.
• Minimum of 3 years' experience in marketing analysis, commercial analysis, business intelligence, or a similar role.