Job overview

Stan Safari is seeking a dedicated and experienced Marketing Officer to support the company’s growth by leading marketing strategies, brand communications, digital content initiatives, partnerships, and campaign execution across local and international markets.

About Stan Safari

Stan Safari is a growing Tanzanian tourism and hospitality group specializing in authentic safari experiences, accommodation, and transport services across East Africa.

Driven by local expertise and a commitment to excellence, the company is dedicated to delivering world-class guest experiences while expanding its operational footprint and market presence within the tourism and hospitality industry.

Job purpose

The Marketing Officer will lead the development and execution of integrated marketing strategies aimed at enhancing the visibility, desirability, and commercial performance of Stan Safari, Tours and Kinga Lodges.

The role involves managing:

• Marketing campaigns
• Partnerships
• Brand communications
• Digital content initiatives
• Local and international market engagement

Stan Safari is seeking a dedicated and experienced Marketing Officer to join its team and contribute to shaping the company toward achieving its desired goals.

Key responsibilities

The Marketing Officer will be responsible for the following duties:

• Develop and implement innovative marketing and sales strategies to increase bookings, revenue, and brand awareness.
• Build and maintain strong relationships with travel agents, tour operators, Destination Management Companies (DMCs), and corporate clients to drive business growth.
• Identify and pursue new market opportunities and customer segments both locally and internationally.
• Coordinate and execute promotional campaigns, seasonal offers, and other marketing initiatives.
• Manage the company’s digital presence, including social media platforms, website updates, Google Business, and TripAdvisor engagement.
• Develop content calendars and coordinate with photographers, videographers, and designers to produce compelling marketing materials.
• Represent Stan Safari at trade shows, tourism expos, roadshows, and networking events to promote the company and its properties.
• Work closely with reservations and operations teams to ensure seamless guest experiences and alignment between marketing messaging and service delivery.
• Monitor tourism industry trends, competitor activities, and customer behavior to support strategic decision-making and campaign optimization.
• Prepare monthly marketing and sales reports, including KPI analysis and performance insights.
• Ensure all branding, signage, menus, promotional materials, and collateral are aligned with company brand standards.

Qualifications and skills

Applicants should meet the following qualifications and skills requirements:

• Bachelor’s degree in Marketing, Sales, Hospitality, Tourism, Business Administration, or a related field.
• Minimum of 3 years’ proven experience in marketing within the safari, tourism, hospitality, or related industry.
• Strong understanding of digital marketing, social media management, and content development.
• Experience within Tanzania’s tourism industry will be an added advantage.
• Excellent communication, presentation, analytical, and organizational skills.
• Creative, proactive, and results-oriented mindset.
• Ability to work independently and collaboratively in a fast-paced environment.

• Develop and implement innovative marketing and sales strategies to increase bookings, revenue, and brand awareness.
• Build and maintain strong relationships with travel agents, tour operators, Destination Management Companies (DMCs), and corporate clients to drive business growth.
• Identify and pursue new market opportunities and customer segments both locally and internationally.
• Coordinate and execute promotional campaigns, seasonal offers, and other marketing initiatives.
• Manage the company’s digital presence, including social media platforms, website updates, Google Business, and TripAdvisor engagement.
• Develop content calendars and coordinate with photographers, videographers, and designers to produce compelling marketing materials.
• Represent Stan Safari at trade shows, tourism expos, roadshows, and networking events to promote the company and its properties.
• Work closely with reservations and operations teams to ensure seamless guest experiences and alignment between marketing messaging and service delivery.
• Monitor tourism industry trends, competitor activities, and customer behavior to support strategic decision-making and campaign optimization.
• Prepare monthly marketing and sales reports, including KPI analysis and performance insights.
• Ensure all branding, signage, menus, promotional materials, and collateral are aligned with company brand standards.

• Strong understanding of digital marketing, social media management, and content development.
• Excellent communication, presentation, analytical, and organizational skills.
• Creative, proactive, and results-oriented mindset.
• Ability to work independently and collaboratively in a fast-paced environment.

• Bachelor’s degree in Marketing, Sales, Hospitality, Tourism, Business Administration, or a related field.
• Minimum of 3 years’ proven experience in marketing within the safari, tourism, hospitality, or related industry.
• Experience within Tanzania’s tourism industry will be an added advantage.