About the role

To build UBORA’s brand, public visibility and donor engagement, attracting students, partners and resources to the UBORA Leadership Formation Pathway.

Reports to: Systems & Communication Coordinator

Overall accountability: The Marketing Lead is accountable for the quality, consistency and measurable results of UBORA’s marketing, communications, admissions visibility and donor-facing content.

Accountability question: Is UBORA’s story reaching the right students, families, partners and donors, and is it turning visibility into enrolment and support?

Key responsibilities

Marketing Strategy & Planning

• Develop an annual marketing and communications plan with clear targets, and present it for approval before the start of each school year.
• Review progress against the plan every quarter, and adjust activities as needed.

Digital & Social Media Management

• Manage the website and social media channels, and post fresh content at least three times a week.
• Maintain a monthly content calendar of photos, video and student stories.
• Respond to online enquiries within 2 working days.

Admissions & Enrolment Visibility

• Plan and run student-admissions campaigns in schools, churches and communities before each intake.
• Organise open days and school visits, and track the number of enquiries and applications each campaign brings in.

Donor Engagement & Fundraising Support

• Produce donor-facing materials, newsletters and impact stories to agreed standards and deadlines.
• Support fundraising campaigns, appeals, donor visits and events.
• Work with programme teams to gather verified stories, photos and data for donor reports.

Brand Management & Media Relations

• Protect UBORA brand standards across all materials and channels.
• Build relationships with media, and secure positive coverage of UBORA’s work.

Monitoring & Reporting

• Track reach, engagement, enquiries and campaign results, and submit a monthly marketing report.
• Coordinate cross-promotion with the Business & Internship Hub and the Career & Ambassador team.

Minimum qualifications

• Education: Bachelor's Degree in Marketing, Public Relations or Communications
• Experience: 3+ years
• Languages: English, Kiswahili
• At least 3 years’ marketing or communications experience
• A portfolio of past campaigns, content or design work (attach it or share a link)
• Strong writing skills in English and Kiswahili, and skills in design tools (for example Canva or Adobe)
• Added advantage: At least 2 years’ experience working with a donor-funded NGO

Core competencies & skills

• Marketing Strategy & Campaign Management
• Digital & Social Media Marketing
• Content Creation & Storytelling (writing, photo, video, design)
• Donor Communication & Relationship Building
• Data Analysis & Results Reporting

What we offer

• 2-year fixed-term contract, including a 3–6 month probation period
• Start date: January 2027
• Competitive remuneration set by UBORA’s Board-approved Compensation Schedule
• A clear career pathway with defined grades, Continuous Professional Development (CPD) and promotion based on merit
• Starting grade depends on verified qualifications and experience, in line with UBORA’s Scheme of Service

• Develop an annual marketing and communications plan with clear targets, and present it for approval before the start of each school year.
• Review progress against the plan every quarter, and adjust activities as needed.
• Manage the website and social media channels, and post fresh content at least three times a week.
• Maintain a monthly content calendar of photos, video and student stories.
• Respond to online enquiries within 2 working days.
• Plan and run student-admissions campaigns in schools, churches and communities before each intake.
• Organise open days and school visits, and track the number of enquiries and applications each campaign brings in.
• Produce donor-facing materials, newsletters and impact stories to agreed standards and deadlines.
• Support fundraising campaigns, appeals, donor visits and events.
• Work with programme teams to gather verified stories, photos and data for donor reports.
• Protect UBORA brand standards across all materials and channels.
• Build relationships with media, and secure positive coverage of UBORA’s work.
• Track reach, engagement, enquiries and campaign results, and submit a monthly marketing report.
• Coordinate cross-promotion with the Business & Internship Hub and the Career & Ambassador team.

• Marketing Strategy & Campaign Management
• Digital & Social Media Marketing
• Content Creation & Storytelling (writing, photo, video, design)
• Donor Communication & Relationship Building
• Data Analysis & Results Reporting
• Strong writing skills in English and Kiswahili
• Skills in design tools (for example Canva or Adobe)

• Bachelor's Degree in Marketing, Public Relations or Communications
• At least 3 years’ marketing or communications experience
• A portfolio of past campaigns, content or design work (attach it or share a link)
• At least 2 years’ experience working with a donor-funded NGO