1. Role Overview

The Marketing Executive — Branding is the visual engine of Lumac Tanzania Enterprises. This role is responsible for building, protecting, and elevating the Lumac brand across all digital and physical platforms through compelling content, professional photography and videography, and high-quality graphic design.

The ideal candidate is a highly skilled, self-driven professional who can work independently to plan, shoot, and edit content that reflects the premium quality of Lumac’s products and the ambition of its brand. This is a hands-on, results-focused role, not an office-only position.

2. Primary Responsibilities

Content Creation & Media Production

• Plan, shoot, and produce high-quality photos and videos of all completed Lumac projects for media and marketing use
• Capture drone footage and aerial photography of project sites and installations
• Conduct product photography, showroom shoots, and client testimonial recordings
• Film and edit promotional videos, project showcases, reels, and adverts
• Manage the full content production cycle from planning through to final published output
• Ensure all completed project documentation (photos & videos) is captured, edited, and delivered on time without backlog
• Maintain a well-organised content library with raw and edited files properly archived in Google Drive and on external storage
• Operate and maintain all camera equipment, drones, and production accessories responsibly
• Cover company events, site visits, field activations, and stakeholder meetings as required

Graphic Design & Visual Identity

• Design promotional posters, banners, catalogues, brochures, flyers, and all marketing collateral
• Create social media graphics, Instagram posts, story templates, and campaign visuals
• Maintain strict brand consistency across all designs, colours, fonts, tone, and logo usage
• Design and update the Lumac product catalogue with current product photography and specifications
• Design and produce large-format print materials, including billboards, roll-up banners, and wall displays
• Develop vehicle mockups, branded wraps, and outdoor advertising materials

Digital Platforms & Social Media

• Produce milestone and engagement posts (follower counts, achievements, announcements)
• Support the sales team with custom quotation visuals, presentation materials, and project renders
• Manage and grow all Lumac social media accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp Business
• Develop and execute a monthly content calendar aligned with marketing campaigns and business objectives
• Run and monitor paid social media advertising campaigns (Meta Ads, Google Ads)
• Track and report on content performance, follower growth, engagement, and reach
• Respond to comments, enquiries, and direct messages on all platforms in a timely and professional manner
• Stay current with social media trends, algorithm changes, and best practices relevant to the construction and design industry

Campaign Management & Brand Strategy

• Conceptualise, plan, and execute marketing campaigns from brief to delivery
• Coordinate with media partners, photographers, videographers, and external agencies when required
• Attend marketing meetings and contribute ideas for brand growth and visibility
• Represent Lumac professionally at events, activations, and media engagements
• Support PR activities including press coverage, industry events, and association memberships
• Provide weekly progress updates and monthly performance reports to the HR Manager and Managing Director

3. Required Skills and Competencies

Technical Skills

• Photography — DSLR/Mirrorless, lighting, composition
• Videography — filming, directing, audio capture
• Drone operation and aerial photography / videography
• Video editing — Adobe Premiere Pro, CapCut, DaVinci Resolve
• Photo editing — Adobe Lightroom, Adobe Photoshop
• Graphic design — Adobe Illustrator, Adobe InDesign, Canva Pro
• Large-format design — billboards, banners, wall prints, vehicle wraps
• Social media management and paid advertising (Meta, Google)
• Content scheduling tools — Hootsuite, Buffer, or similar

4. Qualifications and Experience

Minimum Requirements

• Diploma or Degree in Mass Communication, Marketing, Journalism, Graphic Design, Fine Arts, or a related creative field
• Minimum 2 years of hands-on experience in content creation, graphic design, or digital marketing
• Demonstrable portfolio of photography, videography, and design work
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator)
• Experience operating a DSLR or mirrorless camera professionally
• Experience with drone operation (valid licence or certification preferred)

Added Advantage

• Experience in the construction, architecture, interior design, or real estate industry
• Proven track record of growing social media accounts organically and through paid campaigns
• Experience producing commercial or corporate video content
• Experience working with outdoor advertising and print production suppliers

• Plan, shoot, and produce high-quality photos and videos of all completed Lumac projects for media and marketing use
• Capture drone footage and aerial photography of project sites and installations
• Conduct product photography, showroom shoots, and client testimonial recordings
• Film and edit promotional videos, project showcases, reels, and adverts
• Manage the full content production cycle from planning through to final published output
• Ensure all completed project documentation (photos & videos) is captured, edited, and delivered on time without backlog
• Maintain a well-organised content library with raw and edited files properly archived in Google Drive and on external storage
• Operate and maintain all camera equipment, drones, and production accessories responsibly
• Cover company events, site visits, field activations, and stakeholder meetings as required
• Design promotional posters, banners, catalogues, brochures, flyers, and all marketing collateral
• Create social media graphics, Instagram posts, story templates, and campaign visuals
• Maintain strict brand consistency across all designs, colours, fonts, tone, and logo usage
• Design and update the Lumac product catalogue with current product photography and specifications
• Design and produce large-format print materials, including billboards, roll-up banners, and wall displays
• Develop vehicle mockups, branded wraps, and outdoor advertising materials
• Produce milestone and engagement posts (follower counts, achievements, announcements)
• Support the sales team with custom quotation visuals, presentation materials, and project renders
• Manage and grow all Lumac social media accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp Business
• Develop and execute a monthly content calendar aligned with marketing campaigns and business objectives
• Run and monitor paid social media advertising campaigns (Meta Ads, Google Ads)
• Track and report on content performance, follower growth, engagement, and reach
• Respond to comments, enquiries, and direct messages on all platforms in a timely and professional manner
• Stay current with social media trends, algorithm changes, and best practices relevant to the construction and design industry
• Conceptualise, plan, and execute marketing campaigns from brief to delivery
• Coordinate with media partners, photographers, videographers, and external agencies when required
• Attend marketing meetings and contribute ideas for brand growth and visibility
• Represent Lumac professionally at events, activations, and media engagements
• Support PR activities including press coverage, industry events, and association memberships
• Provide weekly progress updates and monthly performance reports to the HR Manager and Managing Director

• Photography — DSLR/Mirrorless, lighting, composition
• Videography — filming, directing, audio capture
• Drone operation and aerial photography / videography
• Video editing — Adobe Premiere Pro, CapCut, DaVinci Resolve
• Photo editing — Adobe Lightroom, Adobe Photoshop
• Graphic design — Adobe Illustrator, Adobe InDesign, Canva Pro
• Large-format design — billboards, banners, wall prints, vehicle wraps
• Social media management and paid advertising (Meta, Google)
• Content scheduling tools — Hootsuite, Buffer, or similar

• Diploma or Degree in Mass Communication, Marketing, Journalism, Graphic Design, Fine Arts, or a related creative field
• Minimum 2 years of hands-on experience in content creation, graphic design, or digital marketing
• Demonstrable portfolio of photography, videography, and design work
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator)
• Experience operating a DSLR or mirrorless camera professionally
• Experience with drone operation (valid licence or certification preferred)
• Experience in the construction, architecture, interior design, or real estate industry
• Proven track record of growing social media accounts organically and through paid campaigns
• Experience producing commercial or corporate video content
• Experience working with outdoor advertising and print production suppliers