Part One: Role Overview

1.1 Position Summary

Job Title: Marketing Executive – Creative

Department: Marketing

Reports To: HR Manager

Peers: Marketing Executive – Branding

Location: Dar es Salaam, Tanzania

Probation Period: 6 Months

1.2 The Creative Mandate

The Marketing Executive – Creative is not a support function. This role is the originating intelligence of everything LUMAC puts into the world. Every campaign that launches, every image that stops someone mid-scroll, every brochure that gets kept instead of discarded, every video that generates enquiries, all of it traces back to one source: this role.

The Creative Executive decides how LUMAC looks, how LUMAC sounds, what ideas LUMAC stands behind, and what story LUMAC tells the world. This role thinks ahead of the business, anticipates what the audience needs to feel, and generates ideas before they are asked for. Great creative work does not just respond to strategy; it defines it.

This is one of the most demanding and consequential roles in the company. The standard is not ‘good enough.’ The standard is excellence, because at LUMAC, the creative output IS the brand.

1.3 The Creative Executive’s Core Identity

Creative Originator The starting point of all strategic creative thinking at LUMAC. Every campaign theme, project narrative, positioning angle, and communication concept begins here. The Creative Executive does not merely create assets; they generate the intellectual foundation others execute.

Narrative Engineer Engineers the psychological journey behind every campaign and project presentation. Determines how the audience should feel before, during, and after engagement with LUMAC content. Crafts transformation narratives that elevate projects from construction work to aspirational lifestyle shifts.

Storyteller Behind every LUMAC project is a transformation story. Finds that story, frames it compellingly, and produces content that makes the audience feel the transformation before they even enquire.

Perception Architect Shapes how LUMAC is perceived in the market: premium, authoritative, disciplined, innovative. Every creative decision influences positioning. Nothing is accidental; everything reinforces strategic perception.

Strategic Content Director Content is not decoration; it is influence. Every piece of communication must serve a defined commercial purpose, target a specific audience segment, and move prospects closer to a decision. Random content is considered a strategic failure.

Brand Intelligence Guardian Protects not only visual consistency but intellectual consistency. Ensures tone, positioning, message hierarchy, and strategic intent remain aligned across all outputs. Guards LUMAC from dilution, confusion, or mediocrity.

Creative Innovation Leader Studies evolving creative psychology, media behavior, storytelling formats, and market trends. Introduces innovation selectively, not for trend chasing, but to strengthen competitive positioning and perceived authority.

Part Two: Core Responsibilities

2.1 Creative Ideation & Strategy

The Creative Executive is the creative engine of LUMAC, constantly generating bold, original ideas that push boundaries and open new possibilities. This is not a reactive role; creative concepts are developed ahead of business need, driven by curiosity, cultural awareness, and an instinct for what will resonate. The Creative Executive is expected to bring ideas nobody asked for, because the best ideas never come from briefs alone.

2.2 Campaign Development & Management

Every campaign, from a single post to a multi-week integrated push, is led by the Creative Executive from the spark of an idea through to performance review. The creative vision is set first; everything else serves it.

• Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction.
• Develop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production.
• Champion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage.
• Produce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats.
• Conduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow.
• Execute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore.
• Plan and execute all LUMAC project photography: pre-shoot planning, site coordination, on-site shooting, and post-processing to brand standard.
• Plan and execute all LUMAC project photography with a distinct creative point of view: pre-shoot planning, site coordination, on-site direction, and post-processing that enhances rather than merely corrects.
• A brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives.