About Ignite Energy Access (IEA)

Africa’s largest distributed renewable energy provider, delivering state-of-the-art solutions that enable reliable, affordable, and sustainable energy accessa to millions across the continent.

Operating across 13 countries, we are building the infrastructure of the future – reliable, clean, and accessible to everyone, everywhere. Positioned at the forefront of technological disruption and climate finance leadership, Ignite Energy Access is accelerating the shift to next-generation utility services, empowering tens of millions across Africa and beyond.

Job Purpose

Develops, implements, and oversees marketing strategies to drive brand awareness, customer engagement, and business growth while leading a team of marketing professionals, making the role central to a company’s marketing and business strategy

Responsibilities

Strategic leader responsible for planning and executing comprehensive marketing initiatives through:

• Strategic thinking and an operational leader,
• Bridging creative vision with measurable business outcomes and accountable for the success of marketing initiatives, team performance, and overall brand growth
• Hybrid utilization of Marketing Channels for optimized profitability in collaboration with all key stakeholders across the business
• Developing marketing strategies
• That align with business goals and target audience needs, including digital, social media, email, print, and event campaigns
• Managing marketing campaigns
• From concept to execution, ensuring projects are delivered on time, within budget, and meet performance objectives
• Team leadership and mentorship
• Including supervising marketing specialists, delegating tasks, and fostering collaboration across departments
• Market research and analysis
• Evaluating trends, consumer behavior, and competitor activity to inform marketing decisions
• Budget management & accountable for P&L
• Allocating resources effectively and reporting on ROI to senior management
• Cross-functional collaboration
• Coordinating with sales, product, and creative teams to ensure cohesive messaging and campaign alignment
• Content and brand management
• Overseeing content calendars, social media strategies, and public relations efforts to maintain brand consistency
• ο Managing external partners’ engagement
• To drive marketing efficiency with measurable ROI to optimize customers and business profitability in collaboration with internal CFT
• Performance tracking and reporting
• Using analytics tools to measure campaign effectiveness and optimize strategies

Required Skills & Experience

Successful marketing managers typically possess a combination of creative, analytical, and leadership skills:

• Strong project management and organizational skills to handle multiple campaigns simultaneously
• Excellent communication and presentation abilities for articulating strategies to teams and executives
• Proficiency in digital marketing tools, including CRM systems, SEO, email marketing platforms, social media, and analytics software
• Creative thinking and problem-solving to develop innovative campaigns and overcome challenges
• Understanding of customer behavior, product positioning, and lifecycle marketing to drive engagement and conversions
• Experience in team building and leadership, fostering collaboration and mentoring junior staff

• Strategic thinking and an operational leader,
• Bridging creative vision with measurable business outcomes and accountable for the success of marketing initiatives, team performance, and overall brand growth
• Hybrid utilization of Marketing Channels for optimized profitability in collaboration with all key stakeholders across the business
• Developing marketing strategies
• That align with business goals and target audience needs, including digital, social media, email, print, and event campaigns
• Managing marketing campaigns
• From concept to execution, ensuring projects are delivered on time, within budget, and meet performance objectives
• Team leadership and mentorship
• Including supervising marketing specialists, delegating tasks, and fostering collaboration across departments
• Market research and analysis
• Evaluating trends, consumer behavior, and competitor activity to inform marketing decisions
• Budget management & accountable for P&L
• Allocating resources effectively and reporting on ROI to senior management
• Cross-functional collaboration
• Coordinating with sales, product, and creative teams to ensure cohesive messaging and campaign alignment
• Content and brand management
• Overseeing content calendars, social media strategies, and public relations efforts to maintain brand consistency
• ο Managing external partners’ engagement
• To drive marketing efficiency with measurable ROI to optimize customers and business profitability in collaboration with internal CFT
• Performance tracking and reporting
• Using analytics tools to measure campaign effectiveness and optimize strategies

• Strong project management and organizational skills to handle multiple campaigns simultaneously
• Excellent communication and presentation abilities for articulating strategies to teams and executives
• Proficiency in digital marketing tools, including CRM systems, SEO, email marketing platforms, social media, and analytics software
• Creative thinking and problem-solving to develop innovative campaigns and overcome challenges
• Understanding of customer behavior, product positioning, and lifecycle marketing to drive engagement and conversions
• Experience in team building and leadership, fostering collaboration and mentoring junior staff

• Strong project management and organizational skills to handle multiple campaigns simultaneously
• Excellent communication and presentation abilities for articulating strategies to teams and executives
• Proficiency in digital marketing tools, including CRM systems, SEO, email marketing platforms, social media, and analytics software
• Creative thinking and problem-solving to develop innovative campaigns and overcome challenges
• Understanding of customer behavior, product positioning, and lifecycle marketing to drive engagement and conversions
• Experience in team building and leadership, fostering collaboration and mentoring junior staff