Job Description

Card Program Strategy & Development

Lead the design and rollout of card products (debit, credit, prepaid) in collaboration with product, business, and digital teams, ensuring alignment with customer needs and market trends.

Revenue Growth & Optimization

Develop and execute initiatives that drive card usage and profitability, including loyalty programs, co-branding, pricing strategies, and strategic partnerships.

Customer Segmentation & Value Proposition

Define and implement targeted card solutions for key customer segments to maximize adoption, usage, and lifestyle value.

Process Innovation & Efficiency

Oversee the redesign and optimization of card issuance and servicing processes to improve turnaround times, reduce costs, and enhance customer satisfaction.

Vendor & Partner Management

Manage strategic relationships with card schemes, personalization bureaus, and delivery partners to ensure service quality, innovation, and cost-effectiveness.

Service Delivery Oversight

Ensure seamless coordination with branches and support units to guarantee timely and accurate card issuance, activation, and replacement, aligned with SLAs and customer expectations.

Cross-Functional Leadership

Champion collaboration across digital channels, IT, marketing, and finance to align card initiatives with broader business objectives and digital transformation goals.

Innovation & Emerging Technologies

Lead the exploration and integration of new payment technologies such as mobile wallets, virtual cards, NFC, and tokenization to enhance product relevance and competitiveness.

Performance Management & Analytics

Monitor and report on key performance indicators including portfolio profitability, issuance volumes, activation rates, and transaction trends to inform strategic decisions.

Business Intelligence & Strategic Planning

Provide actionable insights and market intelligence to support business planning, product refinement, and growth strategies.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

ParticularsDetailSpecific Field or QualificationNeed Type [1]

EducationBachelor’s degreeBachelor in Banking/Finance or equivalentRQ

Professional QualificationsMerchant Acquiring and card backgroundAA

Master’s DegreeBusiness AdministrationAA

Experience

Total Minimum No of Years Experience Required4

• Lead the design and rollout of card products (debit, credit, prepaid) in collaboration with product, business, and digital teams, ensuring alignment with customer needs and market trends.
• Develop and execute initiatives that drive card usage and profitability, including loyalty programs, co-branding, pricing strategies, and strategic partnerships.
• Define and implement targeted card solutions for key customer segments to maximize adoption, usage, and lifestyle value.
• Oversee the redesign and optimization of card issuance and servicing processes to improve turnaround times, reduce costs, and enhance customer satisfaction.
• Manage strategic relationships with card schemes, personalization bureaus, and delivery partners to ensure service quality, innovation, and cost-effectiveness.
• Ensure seamless coordination with branches and support units to guarantee timely and accurate card issuance, activation, and replacement, aligned with SLAs and customer expectations.
• Champion collaboration across digital channels, IT, marketing, and finance to align card initiatives with broader business objectives and digital transformation goals.
• Lead the exploration and integration of new payment technologies such as mobile wallets, virtual cards, NFC, and tokenization to enhance product relevance and competitiveness.
• Monitor and report on key performance indicators including portfolio profitability, issuance volumes, activation rates, and transaction trends to inform strategic decisions.
• Provide actionable insights and market intelligence to support business planning, product refinement, and growth strategies.

• Bachelor in Banking/Finance or equivalent
• Merchant Acquiring and card background
• Master's Degree in Business Administration