East African Breweries PLC (EABL) is inviting applications for the position of Key Account Manager based in Arusha, Tanzania.

The role is responsible for managing the delivery of NSV, HLS, and EUs across take-home business channels, including supermarkets, convenient stores, petro-marts, duty-free outlets, hotels, clubs, and style bars. The successful candidate will also lead the development and execution of Key Accounts’ Business Plans, also known as JUCPs, to achieve agreed objectives, profit/NSV targets, and brand growth goals.

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business, with a strong portfolio of brands across beer, spirits, and adult non-alcoholic drinks (ANADs). This reinforces EABL’s position as a total adult beverage (TAB) company.

EABL has extensive operations across Kenya, Uganda, and Tanzania, including breweries, distilleries, support industries, and a wide distribution network across the region. The company also operates a growing export business within and outside the wider Eastern Africa region.

The group’s diversity plays an important role in delivering high-quality brands to East African consumers while creating long-term value for investors.

EABL operates in a multicultural, multinational, and multi-currency environment, handling various regulatory, tax, and compliance requirements. It is a publicly listed company on the securities and stock exchanges in Kenya, Uganda, and Tanzania.

The Key Account Manager will be responsible for managing the performance and growth of key business channels across both off-trade and on-trade environments.

The role involves developing and executing Key Accounts’ Business Plans to achieve mutually agreed commercial objectives, including profit, NSV, and brand growth targets. The role holder will also support the development of the Key Accounts on-trade channel.

Key channels include:

• Supermarkets and convenient stores
• Petro-marts
• Duty-free outlets
• Hotels
• Clubs
• Style bars
• Take-home business channels

Planning

The Key Account Manager will be responsible for developing and implementing business plans that support EABL’s commercial objectives and strengthen the route-to-market value chain.

Key responsibilities include:

• Developing business plans with key accounts using defined KPIs.
• Increasing route-to-market value chain efficiency.
• Driving both volume “push” and “pull” across supermarkets and consumers.
• Defining and delivering strong off-trade business plans.
• Supporting the implementation of strategies based on a total alcohol and one-portfolio approach.
• Identifying emerging off-trade trends and consumer insights.
• Developing activity plans at key account level.
• Implementing innovative retail activities.
• Developing CDOS plans and activities that match brands with available opportunities.
• Supporting a one-portfolio approach across beer and spirits.
• Ensuring compliance with safety requirements in the work environment.

On-Trade Responsibilities

The role also involves building strong customer relationships and supporting the growth of EABL’s brands within the on-trade channel.

Key responsibilities include:

• Building positive relationships with TLA and RLA customer partners.
• Working with customers to develop and implement activities aligned with growth drivers in the Reserve strategy.
• Driving the highest standards of execution for EABL brands in trade outlets.
• Ensuring excellence in commercial execution and activations.
• Managing and implementing key sales drivers, including:
  • Quality
  • Visibility
  • Distribution
  • Promotion
  • Pricing
  • Persuasion
  • Public relations
• Implementing QDVP4 standards across both on-trade and off-trade outlets.
• Supporting the implementation of capability and advocacy programs.
• Acting as the key brand consultant for Marketing in developing and driving trade activities.
• Ensuring trade activities support and achieve brand objectives.

Qualifications

Applicants should have:

• A bachelor’s degree or equivalent qualification in business administration or a related field.

Experience

Applicants should have:

• At least 4 years of relevant work experience.
• At least 2 years of experience as an Area Business Partner or Customer Relationship Representative.

EABL’s purpose is to celebrate life, every day, everywhere. The company believes that creating an inclusive culture where everyone feels valued and has a sense of belonging is an important part of fulfilling this purpose.

EABL embraces diversity in the broadest possible sense. Employees are welcomed and celebrated for who they are, and the company promotes an inclusive culture that values people of different:

• Gender
• Ethnicity
• Ability
• Age
• Social class
• Educational backgrounds
• Experiences
• Mindsets

EABL’s ambition is to build one of the best-performing, most trusted, and most respected consumer products companies in the world. The company invites talented individuals to join and help transform its business, grow its existing brands, and build new ones for the next generation of celebrations around the world.

• Developing business plans with key accounts using defined KPIs.
• Increasing route-to-market value chain efficiency.
• Driving both volume “push” and “pull” across supermarkets and consumers.
• Defining and delivering strong off-trade business plans.
• Supporting the implementation of strategies based on a total alcohol and one-portfolio approach.
• Identifying emerging off-trade trends and consumer insights.
• Developing activity plans at key account level.
• Implementing innovative retail activities.
• Developing CDOS plans and activities that match brands with available opportunities.
• Supporting a one-portfolio approach across beer and spirits.
• Ensuring compliance with safety requirements in the work environment.
• Building positive relationships with TLA and RLA customer partners.
• Working with customers to develop and implement activities aligned with growth drivers in the Reserve strategy.
• Driving the highest standards of execution for EABL brands in trade outlets.
• Ensuring excellence in commercial execution and activations.
• Managing and implementing key sales drivers, including: Quality, Visibility, Distribution, Promotion, Pricing, Persuasion, Public relations.
• Implementing QDVP4 standards across both on-trade and off-trade outlets.
• Supporting the implementation of capability and advocacy programs.
• Acting as the key brand consultant for Marketing in developing and driving trade activities.
• Ensuring trade activities support and achieve brand objectives.

• A bachelor’s degree or equivalent qualification in business administration or a related field.