Background

Kilifair Promotion Company Ltd is a leading events and tourism promotion company in Tanzania, known for organizing major tourism and travel exhibitions that connect businesses, industry stakeholders, and travelers. The company plays a significant role in promoting tourism, hospitality, and related industries through strategic partnerships, innovative marketing initiatives, and large-scale events.

The Head of Sales position is a senior leadership role responsible for driving revenue growth, developing sales strategies, managing key client relationships, and leading the sales team to achieve organizational goals. The successful candidate will play a critical role in expanding the company’s market presence, securing new business opportunities, and strengthening partnerships within the tourism, hospitality, and events sectors.

Responsibilities

• Develop and implement effective sales strategies and plans to achieve company revenue targets
• Identify and secure new business opportunities across tourism, hospitality, and events industries
• Build and maintain strong relationships with existing clients and strategic partners
• Expand the company’s customer base and market presence
• Lead, supervise, motivate, and mentor the sales team to maximize performance
• Set sales objectives and monitor team achievements against targets
• Provide training and professional development support to sales staff
• Monitor industry trends, market developments, and competitor activities
• Analyze market data to identify growth opportunities and inform business decisions
• Prepare regular sales reports, forecasts, and performance updates for management
• Collaborate with other departments to support business growth and customer satisfaction
• Represent the company in business meetings, networking events, and industry engagements

Qualifications required

• Bachelor’s Degree in Business Administration, Sales and Marketing, or a related field
• Minimum of 5 years of experience managing and leading a sales team
• Proven experience in sales management, business development, or client relationship management
• Strong negotiation and persuasive communication skills
• Excellent leadership and team management abilities
• Strong interpersonal and relationship-building skills
• Ability to work independently and as part of a team
• Fluency in both English and Swahili is mandatory
• Advanced proficiency in Microsoft Word, Excel, and Outlook
• Strong analytical and strategic planning skills
• Ability to identify and capitalize on business growth opportunities
• Excellent organizational and reporting skills
• Results-oriented mindset with the ability to meet sales targets

• Develop and implement effective sales strategies and plans to achieve company revenue targets
• Identify and secure new business opportunities across tourism, hospitality, and events industries
• Build and maintain strong relationships with existing clients and strategic partners
• Expand the company’s customer base and market presence
• Lead, supervise, motivate, and mentor the sales team to maximize performance
• Set sales objectives and monitor team achievements against targets
• Provide training and professional development support to sales staff
• Monitor industry trends, market developments, and competitor activities
• Analyze market data to identify growth opportunities and inform business decisions
• Prepare regular sales reports, forecasts, and performance updates for management
• Collaborate with other departments to support business growth and customer satisfaction
• Represent the company in business meetings, networking events, and industry engagements

• Strong negotiation and persuasive communication skills
• Excellent leadership and team management abilities
• Strong interpersonal and relationship-building skills
• Ability to work independently and as part of a team
• Fluency in both English and Swahili is mandatory
• Advanced proficiency in Microsoft Word, Excel, and Outlook
• Strong analytical and strategic planning skills
• Ability to identify and capitalize on business growth opportunities
• Excellent organizational and reporting skills
• Results-oriented mindset with the ability to meet sales targets

• Bachelor’s Degree in Business Administration, Sales and Marketing, or a related field
• Minimum of 5 years of experience managing and leading a sales team
• Proven experience in sales management, business development, or client relationship management