Qualifications and Experience

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Telecommunications, Information Technology, or a related field.
• Minimum 8 years of relevant experience in Marketing, Digital Engagement, Customer Experience, Commercial Strategy, or Product Management.
• At least 5 years in a leadership role.

CORE RESPONSIBILITIES

• Develop and implement the company's digital engagement strategy aligned with business objectives.
• Drive customer acquisition, engagement, and retention through digital channels.
• Identify emerging digital trends and consumer behaviors to develop innovative engagement initiatives.
• Establish KPIs and dashboards to measure engagement, campaign effectiveness, and business impact.
• Collaborate with Digital, Product, Fintech, Commercial, and Technology teams to enhance digital products and services.
• Identify and establish strategic partnerships relevant to youth and digital communities.
• Lead initiatives aimed at increasing active digital users and customer interaction
• Oversee the planning and execution of digital marketing campaigns across multiple platforms

COMPETENCES

• Digital Marketing & Engagement
• Youth Market Understanding
• Digital Analytics & Insights
• Campaign Performance Management
• Customer Experience Management

• Develop and implement the company's digital engagement strategy aligned with business objectives.
• Drive customer acquisition, engagement, and retention through digital channels.
• Identify emerging digital trends and consumer behaviors to develop innovative engagement initiatives.
• Establish KPIs and dashboards to measure engagement, campaign effectiveness, and business impact.
• Collaborate with Digital, Product, Fintech, Commercial, and Technology teams to enhance digital products and services.
• Identify and establish strategic partnerships relevant to youth and digital communities.
• Lead initiatives aimed at increasing active digital users and customer interaction
• Oversee the planning and execution of digital marketing campaigns across multiple platforms

• Digital Marketing & Engagement
• Youth Market Understanding
• Digital Analytics & Insights
• Campaign Performance Management
• Customer Experience Management

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Telecommunications, Information Technology, or a related field.
• Minimum 8 years of relevant experience in Marketing, Digital Engagement, Customer Experience, Commercial Strategy, or Product Management.
• At least 5 years in a leadership role.