About Mixxx by Yas

Mixxx by Yas is a fast-growing fintech company belonging to the AXian Group, a pan-African player operating in five African countries. We are a stimulating fintech environment driven by a culture of innovation, agility, and impact. Our young, passionate, and ambitious teams are shaping the financial services of tomorrow every day.

At Mixxx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive, and stimulating professional environment for everyone.

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• Cyber security
• Educational trend reports
• Office Supplies and Equipment

Joining Mixxx by Yas means becoming part of a dynamic team revolutionizing mobile money and digital financial services in emerging markets.

Qualifications and Experience

• Bachelor’s degree in Economics, Business, Marketing, Technology, or related fields; an MBA is an added advantage.
• 7+ years’ experience in mobile money, fintech, or related industries in emerging markets, preferably in product management, CVM (Customer Value Management), or marketing roles.
• At least 3 years in a leadership position.

Core Responsibilities

• Drive growth of core products through a targeted roadmap aligned with revenue and budget goals.
• Enhance and evolve core product offerings based on customer needs and market trends.
• Partner with product and engineering teams to prioritize features that improve adoption, retention, and revenue.
• Develop and execute scalable acquisition strategies across markets and demographics.
• Work with telco partners to boost sales, distribution, and marketing efforts to improve conversion, engagement, and retention.
• Design retention programs to reduce churn and increase customer lifetime value (CLV).
• Re-engage dormant users through targeted campaigns and product improvements.
• Lead segmentation and CVM initiatives using data to tailor engagement, messaging, and go-to-market strategies.
• Use predictive analytics, ML, and AI to personalize engagement, optimize lifecycle programs, and improve cross-sell and upsell.
• Track and report key CVM metrics (CLV, churn, ROI, CAC, ARPU) to drive continuous improvement.
• Develop and refine pricing models, conduct competitive analysis, and implement dynamic pricing strategies.
• Build a strong analytics framework, deliver insights, and support business units with reporting and market intelligence.
• Lead the SuperApp strategy, including roadmap design, UX optimization, ASO (App Store Optimization), and high-impact marketing.
• Drive cross-functional alignment, represent the organization externally, and lead a high-performing growth team focused on innovation and execution.

Core Competencies

• Deep understanding of product management, CVM, pricing, and analytical skills.
• Strong understanding of the market and its nuances.
• Experience with partnership development and negotiation in emerging markets.
• Proven track record of driving product-led growth in a digital or mobile-first environment.

• Drive growth of core products through a targeted roadmap aligned with revenue and budget goals.
• Enhance and evolve core product offerings based on customer needs and market trends.
• Partner with product and engineering teams to prioritize features that improve adoption, retention, and revenue.
• Develop and execute scalable acquisition strategies across markets and demographics.
• Work with telco partners to boost sales, distribution, and marketing efforts to improve conversion, engagement, and retention.
• Design retention programs to reduce churn and increase customer lifetime value (CLV).
• Re-engage dormant users through targeted campaigns and product improvements.
• Lead segmentation and CVM initiatives using data to tailor engagement, messaging, and go-to-market strategies.
• Use predictive analytics, ML, and AI to personalize engagement, optimize lifecycle programs, and improve cross-sell and upsell.
• Track and report key CVM metrics (CLV, churn, ROI, CAC, ARPU) to drive continuous improvement.
• Develop and refine pricing models, conduct competitive analysis, and implement dynamic pricing strategies.
• Build a strong analytics framework, deliver insights, and support business units with reporting and market intelligence.
• Lead the SuperApp strategy, including roadmap design, UX optimization, ASO (App Store Optimization), and high-impact marketing.
• Drive cross-functional alignment, represent the organization externally, and lead a high-performing growth team focused on innovation and execution.

• Deep understanding of product management, CVM, pricing, and analytical skills.
• Strong understanding of the market and its nuances.
• Experience with partnership development and negotiation in emerging markets.
• Proven track record of driving product-led growth in a digital or mobile-first environment.

• Bachelor’s degree in Economics, Business, Marketing, Technology, or related fields; an MBA is an added advantage.
• 7+ years’ experience in mobile money, fintech, or related industries in emerging markets, preferably in product management, CVM (Customer Value Management), or marketing roles.
• At least 3 years in a leadership position.