Background

Radiance Microfinance Bank (RMB Bank) is expanding its team and is looking for experienced, driven professionals to fill two positions in our Legal and Finance functions. If you are looking to build your career in a dynamic, fast-paced banking environment, we would like to hear from you.

Job Summary

The Digital Marketing and Creative Officer is responsible for developing, executing, and optimizing the bank’s digital marketing strategy while leading creative content production across all customer touchpoints. This role blends strategic digital marketing expertise with hands-on creative direction to build brand awareness, drive product adoption, and support customer acquisition and retention goals all within the regulatory framework governing financial services marketing.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement integrated digital marketing campaigns across social media, email, SEO/SEM, display advertising, and the bank’s website
• Manage the bank’s digital advertising budget and optimize spend for maximum ROI
• Monitor and analyse campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and report on KPIs
• Support product launches (loans, savings accounts, cards, mobile banking features) with targeted digital campaigns
• Manage the bank’s presence and reputation across social media platforms

Creative Direction & Content

• Lead the design and production of marketing collateral: social media assets, video content, email templates, banners, and branch materials
• Ensure all creative output aligns with brand guidelines and maintains a consistent visual identity
• Oversee copywriting for campaigns, ensuring messaging is clear, compliant, and customer-focused
• Manage relationships with external agencies, freelance designers, and production vendors when needed

Compliance & Governance

• Ensure all marketing content complies with banking regulations, advertising standards, and internal risk/compliance requirements
• Work closely with Legal and Compliance teams to review and approve campaign materials before launch
• Maintain accurate records of campaign approvals and regulatory signoffs

Cross-functional Collaboration

• Partner with product, sales, and customer experience teams to align marketing initiatives with business objectives
• Collaborate with IT/digital banking teams on website, app store, and digital platform content
• Support internal communications and employer branding initiatives as needed

Qualifications

• Bachelor’s degree in marketing, Communications, Graphic Design, or a related field
• 3+ years of experience in digital marketing, with at least 2 years in a creative or design in a Financial or Telecommunication industry.
• Prior experience in banking, financial services, or a highly regulated industry preferred
• Proven track record of managing successful digital campaigns and creative projects

Skills & Competencies

• Strong proficiency in design tools (Adobe Creative Suite, Canva, Figma)
• Solid understanding of digital marketing platforms (Google Ads, Meta Ads Manager, email marketing tools, CMS platforms)
• Excellent copywriting, storytelling, and brand communication skills
• Strong analytical skills with the ability to translate data into actionable insights
• Proven track record of managing successful digital campaigns and creative projects
• Excellent project management and organizational skills
• Ability to work under tight deadlines in a fast-paced environment

• Develop and implement integrated digital marketing campaigns across social media, email, SEO/SEM, display advertising, and the bank’s website
• Manage the bank’s digital advertising budget and optimize spend for maximum ROI
• Monitor and analyse campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and report on KPIs
• Support product launches (loans, savings accounts, cards, mobile banking features) with targeted digital campaigns
• Manage the bank’s presence and reputation across social media platforms
• Lead the design and production of marketing collateral: social media assets, video content, email templates, banners, and branch materials
• Ensure all creative output aligns with brand guidelines and maintains a consistent visual identity
• Oversee copywriting for campaigns, ensuring messaging is clear, compliant, and customer-focused
• Manage relationships with external agencies, freelance designers, and production vendors when needed
• Ensure all marketing content complies with banking regulations, advertising standards, and internal risk/compliance requirements
• Work closely with Legal and Compliance teams to review and approve campaign materials before launch
• Maintain accurate records of campaign approvals and regulatory signoffs
• Partner with product, sales, and customer experience teams to align marketing initiatives with business objectives
• Collaborate with IT/digital banking teams on website, app store, and digital platform content
• Support internal communications and employer branding initiatives as needed

• Strong proficiency in design tools (Adobe Creative Suite, Canva, Figma)
• Solid understanding of digital marketing platforms (Google Ads, Meta Ads Manager, email marketing tools, CMS platforms)
• Excellent copywriting, storytelling, and brand communication skills
• Strong analytical skills with the ability to translate data into actionable insights
• Proven track record of managing successful digital campaigns and creative projects
• Excellent project management and organizational skills
• Ability to work under tight deadlines in a fast-paced environment

• Bachelor’s degree in marketing, Communications, Graphic Design, or a related field
• 3+ years of experience in digital marketing, with at least 2 years in a creative or design in a Financial or Telecommunication industry.
• Prior experience in banking, financial services, or a highly regulated industry preferred
• Proven track record of managing successful digital campaigns and creative projects