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Commercial Results

In conjunction with key business stakeholders, the Country Manager formulates effective strategies to meet and exceed the company objectives and targets on a global level. They are responsible for championing their local market.

Compliance Management

The Country Manager needs to have a solid understanding of the in-country regulations, data protection legislation, compliance monitoring and systems and controls. This role is responsible for the adherence to all areas of legislative compliance. They need to ensure that stakeholders from all areas of the business are aware and compliant with the in-country regulations and the nuances thereof.

Brand Marketing

The Country Manager needs to maintain a solid knowledge of the country market ensuring that the brand is perceived and received well at local level. They need to have an understanding of what the market wants from an ecommerce perspective so that the internal and external marketing, and promotions, are managed effectively. This role needs to maintain detailed knowledge of the entire products offering and be an expert in all products at a strategic level.

The Country Manager also assists with business wide updates for the country market. This role ensures that the website is appealing on a local level due to promotions designed with the in-house loyalty team.

People Management

The Country Manager empowers the team with ownership of their respective areas of responsibility, while ensuring the department works cohesively. They provide feedback in order to optimise the performance of managers, team leaders and team members within their allocated portfolios.

Retention Marketing

From a customer services perspective, The Country Manager ensures that the whole player journey and engagement is tracked and monitored, with the focus being on the retention of customers. The daily monitoring of trends and changes with player journeys is measured. All new changes and their outcomes are also measured. This role is responsible for ensuring that statistics and trends are monitored and measured at all levels.

Website Management,

The Country Manager ensures that continuous testing of the website is carried out, maintained and monitored. This role is responsible for the general updating and management of the country websites and ensuring that the proofing of the website content is managed effectively.

Research and Best Practice

They research and implement best practice strategies and processes for new and innovative technologies/guidelines/processes that can be utilized across the organization in an efficient manner.

Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

Shortlisted candidates may need to complete an assessment.

• Formulate effective strategies to meet and exceed company objectives and targets.
• Champion the local market.
• Ensure adherence to all areas of legislative compliance, including in-country regulations and data protection.
• Maintain a solid knowledge of the country market and ensure the brand is perceived well locally.
• Understand market needs from an e-commerce perspective for effective marketing and promotions.
• Maintain detailed knowledge of the entire product offering and be an expert at a strategic level.
• Assist with business-wide updates for the country market.
• Ensure the website is appealing locally through promotions.
• Empower the team with ownership and ensure cohesive departmental work.
• Provide feedback to optimize performance of managers, team leaders, and team members.
• Track and monitor the whole player journey and engagement, focusing on customer retention.
• Monitor daily trends and changes in player journeys and measure new changes and their outcomes.
• Ensure statistics and trends are monitored and measured at all levels.
• Ensure continuous testing, maintenance, and monitoring of the website.
• Manage the general updating and management of country websites.
• Ensure effective proofing of website content.
• Research and implement best practice strategies and processes for new and innovative technologies/guidelines/processes.

• Strategic planning
• Market analysis
• Compliance management
• Brand management
• E-commerce knowledge
• Product expertise
• People management
• Performance management
• Customer retention strategies
• Data analysis and monitoring
• Website management
• Research and implementation of best practices
• Innovation

• Bachelor Degree, Degree, or Diploma
• 10 Years of experience
• Solid understanding of in-country regulations, data protection legislation, compliance monitoring and systems and controls.
• Solid knowledge of the country market.
• Understanding of what the market wants from an e-commerce perspective.
• Detailed knowledge of the entire products offering and be an expert in all products at a strategic level.