Background

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Lead : Market Insights, to join the Sales and Marketing team at CCBA. The role will report to the Revenue Growth and Trade Marketing Director.

CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

Key Duties & Responsibilities

• Actionable Market Insights : Deliver quality market insights and specialist knowledge that influence key business decisions across functions and regions, ensuring the successful execution of CCBA 's strategic objectives
• Research and Data Management : Ensure the availability and accuracy of syndicated reports, define research needs, and lead studies that support decision-making, including customer, competitor, and category analysis
• Pricing Strategy Development : Support the creation of short-, medium-, and long-term pricing strategies based on deep market knowledge and econometric modeling, aligned with business goals
• Category Development : Develop data platforms for category interaction and drive superior category development initiatives to support sales and distribution efforts
• Country-Specific Reporting and Performance Management : Lead the development of reports and dashboards that track key performance indicators (KPIs) at a national level to allow stakeholders to easily monitor operational performance against growth objectives, enabling quick adjustments to tactics

Skills, Experience & Education

• Bachelor's degree in finance, Economics, Business Management, or a related field
• 6-8 years' experience in market knowledge, insights, and/or research team leadership
• Strong understanding of consumer, shopper, and market insights with the ability to translate these insights into actionable business tactics
• Ability to extract insights from data and perform detailed market analysis to inform business strategy and decision-making
• Proficient in managing syndicated reports, creating performance dashboards, and developing customer data platforms
• Ability to collaborate across departments, build credibility, and influence direct and indirect teams
• Strong ability to assess business performance, provide market and competitor analysis, and recommend actionable priorities based on insights

• Actionable Market Insights : Deliver quality market insights and specialist knowledge that influence key business decisions across functions and regions, ensuring the successful execution of CCBA 's strategic objectives
• Research and Data Management : Ensure the availability and accuracy of syndicated reports, define research needs, and lead studies that support decision-making, including customer, competitor, and category analysis
• Pricing Strategy Development : Support the creation of short-, medium-, and long-term pricing strategies based on deep market knowledge and econometric modeling, aligned with business goals
• Category Development : Develop data platforms for category interaction and drive superior category development initiatives to support sales and distribution efforts
• Country-Specific Reporting and Performance Management : Lead the development of reports and dashboards that track key performance indicators (KPIs) at a national level to allow stakeholders to easily monitor operational performance against growth objectives, enabling quick adjustments to tactics

• Strong understanding of consumer, shopper, and market insights with the ability to translate these insights into actionable business tactics
• Ability to extract insights from data and perform detailed market analysis to inform business strategy and decision-making
• Proficient in managing syndicated reports, creating performance dashboards, and developing customer data platforms
• Ability to collaborate across departments, build credibility, and influence direct and indirect teams
• Strong ability to assess business performance, provide market and competitor analysis, and recommend actionable priorities based on insights

• Bachelor's degree in finance, Economics, Business Management, or a related field
• 6-8 years' experience in market knowledge, insights, and/or research team leadership