About the Role

Tabono Consult Limited is seeking a qualified and results-oriented Commercial Sales & Marketing Manager to lead, supervise, train, and motivate a team of technical sales representatives and field agronomists.

The successful candidate will promote innovative agrovet products and agricultural field extension services to targeted customers, generate sales revenue, and achieve established financial objectives. All activities must align with BCIL’s corporate mission and goals and be conducted professionally and ethically, in compliance with applicable regulatory requirements.

Key Performance Areas and Responsibilities

1. Territory Sales Target Setting and Marketing Budget

• Determine sales targets for each agricultural zone, to be achieved through the client’s branches, and establish individual targets for each technical sales representative.
• Coordinate with the Commercial Sales & Marketing team to submit a realistic and ambitious annual Sales & Marketing budget to Management.

2. Sales Administration and Debt Collection

• Supervise the sales team to achieve established targets while ensuring full compliance with Odoo protocols.
• Eliminate manual sales documentation by the third quarter (Q3).
• Ensure that the technical sales team manages debtor accounts within the allowable limits stipulated in the Credit Policy at all times.

3. Agricultural Extension Services and Demand Creation

• Conduct product trials, demonstrations, field days, and technical training sessions for agro-dealers and commercial farmers to generate sales orders.
• Provide consistent, professional farmer advisory services that position the company as a reliable and value-adding partner to farmers.

4. Product Registration and Regulatory Compliance

• Use data-driven justifications to recommend products for registration and follow up with relevant regulatory agencies to secure timely product approvals.
• Closely monitor product shelf life at customer locations and in BCIL stores to prevent or address product expiry and avoid associated penalties.

5. Stock Level Monitoring and Demand Forecasting

• Coordinate with the Stores team to monitor monthly stock movements and recommend products for importation based on crop-season timelines.
• Monitor market changes and anticipate new products to introduce and existing products to discontinue.
• Promptly alert Supply Management to relevant product and demand changes.

6. Market Intelligence and Industry Participation

• Monitor competitor activities, parallel imports, pricing trends, changing farmer preferences, and emerging pests and diseases.
• Advise Management on appropriate responses to market developments.
• Liaise with the Commercial & Marketing Manager to identify and participate in relevant industry activities to remain informed about market dynamics and trends.

7. Marketing Communication Support

• Work with the Commercial Sales & Marketing Manager to develop relevant marketing communication content for the company’s target audiences.
• Maintain and safeguard field marketing materials to maximize their useful life.
• Advise the Commercial Sales & Marketing Manager on additional marketing materials that may be required.

8. Technical Sales Team Leadership and Capacity Building

• Hold scheduled meetings with relevant teams to communicate performance issues and discuss team progress.
• Conduct annual performance appraisals for team members.
• Assess training needs and propose relevant training programmes to Management to improve team productivity and support professional development.

• Determine sales targets for each agricultural zone, to be achieved through the client’s branches, and establish individual targets for each technical sales representative.
• Coordinate with the Commercial Sales & Marketing team to submit a realistic and ambitious annual Sales & Marketing budget to Management.
• Supervise the sales team to achieve established targets while ensuring full compliance with Odoo protocols.
• Eliminate manual sales documentation by the third quarter (Q3).
• Ensure that the technical sales team manages debtor accounts within the allowable limits stipulated in the Credit Policy at all times.
• Conduct product trials, demonstrations, field days, and technical training sessions for agro-dealers and commercial farmers to generate sales orders.
• Provide consistent, professional farmer advisory services that position the company as a reliable and value-adding partner to farmers.
• Use data-driven justifications to recommend products for registration and follow up with relevant regulatory agencies to secure timely product approvals.
• Closely monitor product shelf life at customer locations and in BCIL stores to prevent or address product expiry and avoid associated penalties.
• Coordinate with the Stores team to monitor monthly stock movements and recommend products for importation based on crop-season timelines.
• Monitor market changes and anticipate new products to introduce and existing products to discontinue.
• Promptly alert Supply Management to relevant product and demand changes.
• Monitor competitor activities, parallel imports, pricing trends, changing farmer preferences, and emerging pests and diseases.
• Advise Management on appropriate responses to market developments.
• Liaise with the Commercial & Marketing Manager to identify and participate in relevant industry activities to remain informed about market dynamics and trends.
• Work with the Commercial Sales & Marketing Manager to develop relevant marketing communication content for the company’s target audiences.
• Maintain and safeguard field marketing materials to maximize their useful life.
• Advise the Commercial Sales & Marketing Manager on additional marketing materials that may be required.
• Hold scheduled meetings with relevant teams to communicate performance issues and discuss team progress.
• Conduct annual performance appraisals for team members.
• Assess training needs and propose relevant training programmes to Management to improve team productivity and support professional development.

• Sales
• Marketing
• Team Leadership
• Training
• Product Promotion
• Sales Revenue Generation
• Financial Objective Achievement
• Budget Management
• Sales Administration
• Debt Collection
• Odoo Protocols
• Agricultural Extension Services
• Demand Creation
• Product Trials
• Demonstrations
• Field Days
• Technical Training
• Farmer Advisory Services
• Product Registration
• Regulatory Compliance
• Stock Level Monitoring
• Demand Forecasting
• Market Intelligence
• Competitor Analysis
• Pricing Trends Analysis
• Marketing Communication
• Performance Appraisals
• Training Needs Assessment

• Qualified and results-oriented
• Ability to lead, supervise, train, and motivate a team
• Ability to promote innovative agrovet products and agricultural field extension services
• Ability to generate sales revenue and achieve financial objectives
• Understanding of corporate mission and goals
• Professional and ethical conduct
• Compliance with applicable regulatory requirements
• Ability to determine sales targets and establish individual targets
• Ability to coordinate budget submissions
• Ability to supervise sales teams and ensure compliance
• Ability to eliminate manual sales documentation
• Ability to manage debtor accounts within policy limits
• Ability to conduct product trials, demonstrations, field days, and training sessions
• Ability to provide consistent, professional farmer advisory services
• Ability to use data-driven justifications for product registration
• Ability to monitor product shelf life and address expiry issues
• Ability to monitor stock movements and recommend importations
• Ability to monitor market changes and anticipate product introductions/discontinuations
• Ability to alert Supply Management to changes
• Ability to monitor competitor activities, pricing trends, and farmer preferences
• Ability to advise Management on market developments
• Ability to liaise with Commercial & Marketing Manager on industry activities
• Ability to develop marketing communication content
• Ability to maintain and safeguard field marketing materials
• Ability to advise on additional marketing materials
• Ability to hold scheduled meetings and communicate performance issues
• Ability to conduct annual performance appraisals
• Ability to assess training needs and propose training programs