About AB InBev

AB InBev is a global beverage company focused on building brands, serving consumers, and developing sustainable business growth. The company values passion, talent, curiosity, teamwork, and continuous improvement, providing employees with opportunities to develop their potential and contribute to business success.

About the Role

AB InBev is seeking a results-driven Business Development Representative to increase sales volumes, market share, and competitiveness within an assigned territory.

The successful candidate will drive sales execution, manage distributor performance, strengthen customer relationships, and ensure the availability, visibility, and promotion of AB InBev products across assigned markets.

The role requires a strong understanding of fast-moving consumer goods (FMCG) sales, effective distributor management, and the ability to deliver market-driven customer service that supports sustainable business growth.

Key Responsibilities

1. Sales and Market Execution

• Achieve sales targets for assigned areas.
• Manage and supervise distributors within the assigned territory, including orders, payments, and redistribution activities.
• Ensure AB InBev products are available in adequate quantities and that the complete product range is stocked at customer and retail outlets.
• Ensure effective merchandising and brand visibility through point-of-sale (POS) materials and chillers in customer and retail outlets.
• Ensure chillers are correctly positioned in high-performing outlets and used exclusively for AB InBev products within the assigned territory.
• Monitor compliance with recommended product prices at sales outlets.
• Closely monitor competitor activities and market developments to identify opportunities and challenges.

2. Distributor and Customer Management

• Communicate distributor volume targets daily and monitor progress against them.
• Ensure distributors maintain the required stock levels for all brands and packaging formats.
• Ensure achievement of relevant sales key performance indicators (KPIs), including pricing, product availability, and visibility.
• Ensure retail customers within the assigned territory are visited weekly.
• Maintain professional standards and presentability among sales teams, taking corrective action where necessary.
• Provide effective after-sales service to customers.
• Establish and maintain communication channels that support strong, long-term customer relationships.
• Provide timely feedback to customers and management on concerns and operational issues.
• Respond promptly to customer queries and resolve issues effectively.
• Ensure all required trade documentation is available, accurate, and properly maintained.
• Drive continuous improvement initiatives to enhance sales performance, customer satisfaction, and market execution.

Key Competencies and Attributes

Applicants should demonstrate the following competencies:

• Strong sales and negotiation skills.
• Sound knowledge of FMCG sales principles and practices.
• Excellent communication and interpersonal skills.
• Strong customer focus and relationship-building abilities.
• Good planning, organizational, and time-management skills.
• Ability to influence stakeholders and collaborate effectively.
• Strong analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Results-driven approach and commitment to achieving performance targets.
• Leadership and team-management capabilities.
• Self-motivation, discipline, and confidence.
• Positive attitude and willingness to respond constructively to feedback.
• High levels of integrity, accountability, and professionalism.

Minimum Qualifications and Requirements

• Education: Diploma or Bachelor of Science (BSc) degree in Marketing or a related field.
• Work Experience: At least two years of sales experience in the FMCG industry.
• Sales Knowledge: Sound theoretical and practical knowledge of sales within an FMCG environment.
• Computer Skills: Proficiency in Microsoft Office applications.
• Personality: Dynamic and sociable, with the ability to engage effectively with customers and colleagues.
• Leadership: Ability to lead and motivate teams.
• Communication: Good verbal and written communication skills.
• Teamwork: Ability to maintain positive working relationships with other departments.
• Influencing Skills: Ability to listen, influence others, and lead by example.
• Sales Techniques: Strong understanding of sales methods and practices.
• Pressure Management: Ability to work effectively under pressure.
• Compliance: Ability to follow instructions from direct management.
• Logistics and Security: Understanding of risks and security measures associated with logistics operations.
• Asset Management: Responsibility for the proper care and use of company assets and working tools, including vehicles and office equipment.

Equal Opportunity Statement

AB InBev is an equal opportunity employer. All appointments will be made in line with the company’s employment equity plan and talent requirements.

The company has outlined the minimum requirements for the position. Management reserves the right to consider additional relevant information when shortlisting candidates.

• Achieve sales targets for assigned areas.
• Manage and supervise distributors within the assigned territory, including orders, payments, and redistribution activities.
• Ensure AB InBev products are available in adequate quantities and that the complete product range is stocked at customer and retail outlets.
• Ensure effective merchandising and brand visibility through point-of-sale (POS) materials and chillers in customer and retail outlets.
• Ensure chillers are correctly positioned in high-performing outlets and used exclusively for AB InBev products within the assigned territory.
• Monitor compliance with recommended product prices at sales outlets.
• Closely monitor competitor activities and market developments to identify opportunities and challenges.
• Communicate distributor volume targets daily and monitor progress against them.
• Ensure distributors maintain the required stock levels for all brands and packaging formats.
• Ensure achievement of relevant sales key performance indicators (KPIs), including pricing, product availability, and visibility.
• Ensure retail customers within the assigned territory are visited weekly.
• Maintain professional standards and presentability among sales teams, taking corrective action where necessary.
• Provide effective after-sales service to customers.
• Establish and maintain communication channels that support strong, long-term customer relationships.
• Provide timely feedback to customers and management on concerns and operational issues.
• Respond promptly to customer queries and resolve issues effectively.
• Ensure all required trade documentation is available, accurate, and properly maintained.
• Drive continuous improvement initiatives to enhance sales performance, customer satisfaction, and market execution.

• Strong sales and negotiation skills.
• Sound knowledge of FMCG sales principles and practices.
• Excellent communication and interpersonal skills.
• Strong customer focus and relationship-building abilities.
• Good planning, organizational, and time-management skills.
• Ability to influence stakeholders and collaborate effectively.
• Strong analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Results-driven approach and commitment to achieving performance targets.
• Leadership and team-management capabilities.
• Self-motivation, discipline, and confidence.
• Positive attitude and willingness to respond constructively to feedback.
• High levels of integrity, accountability, and professionalism.
• Proficiency in Microsoft Office applications.
• Ability to lead and motivate teams.
• Good verbal and written communication skills.
• Ability to maintain positive working relationships with other departments.
• Ability to listen, influence others, and lead by example.
• Strong understanding of sales methods and practices.
• Ability to work effectively under pressure.
• Ability to follow instructions from direct management.
• Understanding of risks and security measures associated with logistics operations.
• Responsibility for the proper care and use of company assets and working tools, including vehicles and office equipment.

• Diploma or Bachelor of Science (BSc) degree in Marketing or a related field.
• At least two years of sales experience in the FMCG industry.
• Sound theoretical and practical knowledge of sales within an FMCG environment.
• Proficiency in Microsoft Office applications.
• Dynamic and sociable, with the ability to engage effectively with customers and colleagues.
• Ability to lead and motivate teams.
• Good verbal and written communication skills.
• Ability to maintain positive working relationships with other departments.
• Ability to listen, influence others, and lead by example.
• Strong understanding of sales methods and practices.
• Ability to work effectively under pressure.
• Ability to follow instructions from direct management.
• Understanding of risks and security measures associated with logistics operations.
• Responsibility for the proper care and use of company assets and working tools, including vehicles and office equipment.