Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this job is to achieve growth in sales volumes, market share, and competitiveness by providing market-driven, differentiated service that builds sustainable competitiveness within clearly identified market segments. The role is responsible for driving sales execution, managing distributor performance, strengthening customer relationships, and ensuring the effective availability, visibility, and promotion of AB InBev products within the assigned territory.

Key Roles and Responsibilities:

Sales and Market Execution

• Achieve sales targets for assigned areas.
• Manage and supervise distributors within the assigned sector, including orders, payments, and redistribution.
• Ensure AB InBev products are available in adequate stock quantities (complete range) within customer and retail outlets.
• Ensure effective merchandising and brand visibility through POS material and chillers in customer and retail outlets.
• Ensure chillers are correctly placed in high-performing outlets and used exclusively for AB InBev products within the assigned sector.
• Monitor adherence to the recommended pricing of products at sales outlets.
• Closely monitor competitor activities and market developments.

Distributor and Customer Management

• Monitor and communicate distributor volume targets daily.
• Ensure distributors maintain model stock levels for all brands and pack formats.
• Ensure all relevant sales KPIs are achieved within the area, including pricing, availability, and visibility.
• Ensure retail customers within the area are visited weekly.
• Ensure sales teams remain professional and presentable at all times, and take corrective action where required.
• Deliver effective after-sales service.
• Establish and maintain communication channels to build strong customer relationships.
• Provide timely feedback to customers and management on matters of concern.
• Respond promptly to customer queries.
• Ensure all necessary trade documentation is available and maintained at all times.
• Drive continuous improvement initiatives to enhance sales performance, customer satisfaction, and market execution.

Key Competencies and Attributes:

• Strong sales and negotiation skills.
• Sound knowledge of FMCG sales principles and practices.
• Excellent communication and interpersonal skills.
• Strong customer focus and relationship-building ability.
• Good planning, organisational, and time-management skills.
• Ability to influence and collaborate with stakeholders.
• Strong analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Results-driven and performance-oriented.
• Leadership and team management capability.
• Self-motivated, disciplined, and confident.
• Positive attitude and ability to respond constructively to feedback.
• High levels of integrity, accountability, and professionalism.

Minimum Requirements:

• Diploma or BSc degree in Marketing or a related field.
• Minimum of two (2) years’ sales experience in the FMCG industry.
• Sound theoretical and practical knowledge of sales within an FMCG environment.
• Proficiency in Microsoft Office applications.
• Dynamic and sociable personality.
• Strong organisational skills.
• Strong collaboration and relationship-building capability.
• Ability to lead and motivate teams.
• Good verbal and written communication skills.
• Ability to maintain positive working relationships with other departments.
• Ability to listen, influence, and lead by example.
• Strong understanding of sales techniques.
• Ability to work effectively under pressure.
• Ability to comply with instructions from direct management.
• Understanding of risks and security measures related to logistics.
• Responsible for the care and use of company assets and working tools (e.g., vehicles, calculators, staplers, etc.).
• Commitment to achieving agreed objectives.
• Strong punctuality, self-confidence, and self-discipline.

• Achieve sales targets for assigned areas.
• Manage and supervise distributors within the assigned sector, including orders, payments, and redistribution.
• Ensure AB InBev products are available in adequate stock quantities (complete range) within customer and retail outlets.
• Ensure effective merchandising and brand visibility through POS material and chillers in customer and retail outlets.
• Ensure chillers are correctly placed in high-performing outlets and used exclusively for AB InBev products within the assigned sector.
• Monitor adherence to the recommended pricing of products at sales outlets.
• Closely monitor competitor activities and market developments.
• Monitor and communicate distributor volume targets daily.
• Ensure distributors maintain model stock levels for all brands and pack formats.
• Ensure all relevant sales KPIs are achieved within the area, including pricing, availability, and visibility.
• Ensure retail customers within the area are visited weekly.
• Ensure sales teams remain professional and presentable at all times, and take corrective action where required.
• Deliver effective after-sales service.
• Establish and maintain communication channels to build strong customer relationships.
• Provide timely feedback to customers and management on matters of concern.
• Respond promptly to customer queries.
• Ensure all necessary trade documentation is available and maintained at all times.
• Drive continuous improvement initiatives to enhance sales performance, customer satisfaction, and market execution.

• Strong sales and negotiation skills.
• Sound knowledge of FMCG sales principles and practices.
• Excellent communication and interpersonal skills.
• Strong customer focus and relationship-building ability.
• Good planning, organisational, and time-management skills.
• Ability to influence and collaborate with stakeholders.
• Strong analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Results-driven and performance-oriented.
• Leadership and team management capability.
• Self-motivated, disciplined, and confident.
• Positive attitude and ability to respond constructively to feedback.
• High levels of integrity, accountability, and professionalism.
• Proficiency in Microsoft Office applications.
• Dynamic and sociable personality.
• Strong organisational skills.
• Strong collaboration and relationship-building capability.
• Ability to lead and motivate teams.
• Good verbal and written communication skills.
• Ability to maintain positive working relationships with other departments.
• Ability to listen, influence, and lead by example.
• Strong understanding of sales techniques.
• Ability to work effectively under pressure.
• Ability to comply with instructions from direct management.
• Understanding of risks and security measures related to logistics.
• Responsible for the care and use of company assets and working tools (e.g., vehicles, calculators, staplers, etc.).
• Commitment to achieving agreed objectives.
• Strong punctuality, self-confidence, and self-discipline.

• Diploma or BSc degree in Marketing or a related field.
• Minimum of two (2) years’ sales experience in the FMCG industry.
• Sound theoretical and practical knowledge of sales within an FMCG environment.
• Proficiency in Microsoft Office applications.
• Dynamic and sociable personality.
• Strong organisational skills.
• Strong collaboration and relationship-building capability.
• Ability to lead and motivate teams.
• Good verbal and written communication skills.
• Ability to maintain positive working relationships with other departments.
• Ability to listen, influence, and lead by example.
• Strong understanding of sales techniques.
• Ability to work effectively under pressure.
• Ability to comply with instructions from direct management.
• Understanding of risks and security measures related to logistics.
• Responsible for the care and use of company assets and working tools (e.g., vehicles, calculators, staplers, etc.).
• Commitment to achieving agreed objectives.
• Strong punctuality, self-confidence, and self-discipline.