Objective of the Role

To build and oversee strategic and tactical year-round brand engagement initiatives for K-Vant Premium Spirit, K-Vant Special Edition, and Asilia Vodka, including branding, advertising, and promotional initiatives to increase brand awareness.

Key Responsibilities

• Evaluate, optimize, and lead successful execution of consumer and trade marketing strategies and programs.
• Lead and collaborate with agency partners to deliver breakthrough integrated communications that resonate with the target market and reinforce brand positioning.
• Ensure brand integrity in all respects by ensuring brand guidelines are followed and adapted appropriately across all mediums, and that messaging and marketing activities across all brand touchpoints are aligned with brand and company values.
• Coach and collaborate with the sales team on brand direction and on-ground execution.
• Monitor and analyze consumer behavior, market trends, and competitor activity.
• Utilize market and consumer insights to identify and generate growth opportunities and drive innovation in marketing initiatives.
• Monitor and manage the production of marketing collateral to ensure consistency and cohesion.
• Develop annual marketing plans that drive long-term brand growth.

Minimum Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum four (4) years of experience in marketing.
• General brand management experience.
• Excellent command of English.
• Strong proficiency in Microsoft Word, Excel, and PowerPoint.

• Evaluate, optimize, and lead successful execution of consumer and trade marketing strategies and programs.
• Lead and collaborate with agency partners to deliver breakthrough integrated communications that resonate with the target market and reinforce brand positioning.
• Ensure brand integrity in all respects by ensuring brand guidelines are followed and adapted appropriately across all mediums, and that messaging and marketing activities across all brand touchpoints are aligned with brand and company values.
• Coach and collaborate with the sales team on brand direction and on-ground execution.
• Monitor and analyze consumer behavior, market trends, and competitor activity.
• Utilize market and consumer insights to identify and generate growth opportunities and drive innovation in marketing initiatives.
• Monitor and manage the production of marketing collateral to ensure consistency and cohesion.
• Develop annual marketing plans that drive long-term brand growth.

• Excellent command of English.
• Strong proficiency in Microsoft Word, Excel, and PowerPoint.

• Bachelor's degree in Marketing or a related field.
• General brand management experience.