Ignite Energy Access (IEA) is Africa’s largest distributed renewable energy provider. The B2B Sales Coordinator is responsible for driving revenue growth across corporate, institutional, and partner sales channels. Based in Arusha, this position combines strategic planning, relationship building, account management, and team leadership to expand IEA’s market presence and establish strategic commercial partnerships.

Key Responsibilities

1. B2B Sales Strategy & Business Development

• Pipeline Management: Build, manage, and convert a robust pipeline of corporate, commercial, and institutional prospects into signed accounts.
• Target Execution: Set B2B sales targets, channel mix strategies, and performance metrics; track and review sales results monthly.
• Account Retention: Regularly review key corporate accounts, resolve operational issues promptly, and identify upselling or cross-selling opportunities.

2. Strategic Partnerships & External Engagement

• Partner Relations: Serve as the primary focal point for external sales partners, including commercial distributors, resellers, financial institutions, government entities, and grant/donor providers.
• Contract Negotiations: Lead contract negotiations regarding pricing, volume commitments, and commission structures, securing Finance and Legal approvals prior to signing.
• Industry Representation: Represent IEA at conferences, trade shows, and corporate networking events to enhance brand visibility and generate high-value corporate leads.

3. Team Leadership & Internal Collaboration

• Sales Coaching: Lead, mentor, and motivate the B2B sales team to meet individual and departmental revenue targets.
• Cross-Functional Alignment: Work closely with Marketing, Finance, Logistics, and Customer Experience teams to ensure seamless end-to-end delivery of B2B agreements.
• Partner Onboarding: Conduct comprehensive onboarding and training for new sales partners on IEA products, pricing frameworks, and sales methodologies.

4. Market Intelligence & Reporting

• Performance Reporting: Maintain accurate sales records and prepare regular forecasts, budgets, pipeline evaluations, and revenue reports for management review.
• Market Insights: Gather and share market intelligence regarding industry trends, competitor activities, customer feedback, and pricing dynamics to inform corporate strategy.

Qualifications & Requirements

Education & Experience

• Education: Bachelor’s Degree in Business Administration, Marketing, Commercial Management, or a related field.
• Experience: Practical experience in B2B sales, key account management, or corporate business development, ideally within renewable energy, off-grid utilities, or commercial equipment distribution.

Skills & Competencies

• Commercial Acumen: Strong negotiation, contract structuring, and relationship-building capabilities.
• Leadership Skills: Proven capacity to inspire, guide, and manage sales teams toward achieving ambitious targets.
• Technical & Software: Familiarity with CRM systems, sales analytics software, and Microsoft Office Suite.
• Communication: Excellent interpersonal, verbal, and written communication skills in Swahili and English.

Policy Statements

• Equal Opportunity: Ignite Energy Access is an equal opportunity employer that promotes diversity, non-discrimination, and inclusion across all hiring and operational practices.
• Integrity Standards: IEA maintains a strict zero-tolerance policy toward corruption, bribery, and fraud.

• Build, manage, and convert a robust pipeline of corporate, commercial, and institutional prospects into signed accounts.
• Set B2B sales targets, channel mix strategies, and performance metrics; track and review sales results monthly.
• Regularly review key corporate accounts, resolve operational issues promptly, and identify upselling or cross-selling opportunities.
• Serve as the primary focal point for external sales partners, including commercial distributors, resellers, financial institutions, government entities, and grant/donor providers.
• Lead contract negotiations regarding pricing, volume commitments, and commission structures, securing Finance and Legal approvals prior to signing.
• Represent IEA at conferences, trade shows, and corporate networking events to enhance brand visibility and generate high-value corporate leads.
• Lead, mentor, and motivate the B2B sales team to meet individual and departmental revenue targets.
• Work closely with Marketing, Finance, Logistics, and Customer Experience teams to ensure seamless end-to-end delivery of B2B agreements.
• Conduct comprehensive onboarding and training for new sales partners on IEA products, pricing frameworks, and sales methodologies.
• Maintain accurate sales records and prepare regular forecasts, budgets, pipeline evaluations, and revenue reports for management review.
• Gather and share market intelligence regarding industry trends, competitor activities, customer feedback, and pricing dynamics to inform corporate strategy.

• B2B sales
• business development
• key account management
• CRM systems
• sales analytics software
• Microsoft Office Suite
• Swahili
• English
• Commercial Acumen
• negotiation
• contract structuring
• relationship-building
• Leadership Skills
• sales coaching
• team management

• Bachelor’s Degree in Business Administration, Marketing, Commercial Management, or a related field.
• Proven experience in B2B sales, business development, and key account management
• Practical experience in B2B sales, key account management, or corporate business development, ideally within renewable energy, off-grid utilities, or commercial equipment distribution.
• Strong negotiation, contract structuring, and relationship-building capabilities.
• Proven capacity to inspire, guide, and manage sales teams toward achieving ambitious targets.
• Familiarity with CRM systems, sales analytics software, and Microsoft Office Suite.
• Excellent interpersonal, verbal, and written communication skills in Swahili and English.