Background

The Area Sales Executive – PayGo Phones will be responsible for driving smartphone sales and expanding Sun King’s PayGo Phones business within the assigned area. The successful candidate will manage and support a network of retailers and agents, drive market activations, ensure portfolio quality, and support overall channel performance. This role requires a highly field-oriented individual with strong sales, relationship management, and execution capabilities.

Responsibilities

• Agent Recruitment & Onboarding
• Phone Sales & Territory Growth
• Portfolio Quality & Collections Support
• Trade Activations & Market Development
• Agent Engagement & Relationship Management
• Reporting & Administration

Qualifications

• Diploma or Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 2–3 years’ experience in field sales, FMCG, telecom, mobile devices, microfinance, or related industries.
• Experience managing agents, retailers, or distribution networks is an added advantage.
• A strong understanding of smartphone sales and PayGo financing models is preferred.

• Identify, recruit, and onboard new retailers and ATD Agents within the assigned territory.
• Train agents on smartphone product knowledge, EasyBuy processes, pricing, repayment structures, and sales procedures.
• Ensure all newly onboarded agents understand Sun King’s sales and customer service standards.
• Support agents with onboarding materials, product demonstrations, and activation guidance.
• Drive daily, weekly, and monthly smartphone sales targets within the territory.
• Increase sales volumes across all phone models through active field engagement and retailer support.
• Monitor agent sales performance and implement action plans for underperforming agents.
• Ensure agents actively promote PayGo Phones and financing options to customers.
• Identify new business opportunities and high-potential sales areas within the territory.
• Ensure proper customer registration and PayGo activation processes are followed by all agents.
• Monitor repayment trends and support agents in reducing default risks.
• Follow up on repayment issues and assist in resolving customer concerns affecting collections.
• Coordinate warranty and replacement support processes to improve customer experience and portfolio quality.
• Plan and execute local market activations including roadshows, market storms, and door-to-door campaigns.
• Work closely with the marketing team to drive brand visibility and customer awareness.
• Identify strategic locations for temporary sales activations and promotional activities.
• Support execution of sales campaigns and promotional initiatives within the territory.
• Build and maintain strong working relationships with retailers and ATD Agents.
• Conduct regular field visits and one-on-one meetings with agents to review performance and resolve operational challenges.
• Ensure agents maintain adequate stock levels and proper branding visibility at their locations.
• Motivate and recognise top-performing agents to improve engagement and retention.
• Update daily sales, stock, collections, and field activity trackers accurately.
• Prepare weekly territory performance reports covering sales performance, active agents, onboarding status, and operational updates.
• Escalate operational challenges, stock shortages, fraud risks, and repayment concerns to the PayGo Phones Sales Manager.
• Ensure timely submission of all required reports and documentation.

• Sales
• Relationship Management
• Execution Capabilities
• Product Knowledge
• Financing Models

• Diploma or Degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 2–3 years’ experience in field sales, FMCG, telecom, mobile devices, microfinance, or related industries.
• Experience managing agents, retailers, or distribution networks is an added advantage.
• A strong understanding of smartphone sales and PayGo financing models is preferred.