About Aga Khan Schools Tanzania

The Aga Khan School Tanzania operates three schools providing education from Nursery to Secondary levels. With a history dating back to 1905, when a girls’ school was established in Zanzibar by Sir Sultan Mohammed Shah Aga Khan III, the schools have a longstanding commitment to educational excellence.

The schools deliver National and International curricula designed to develop students’ intellectual, personal and life skills while fostering independent inquiry, critical thinking and confidence in an increasingly globalized and technology-driven environment.

Job Overview

Aga Khan Schools Tanzania is seeking a qualified and dedicated Admissions and Marketing Manager to lead the school’s admissions, marketing and communications functions.

The role is responsible for supporting enrolment and strategic growth objectives, overseeing the full admissions lifecycle, developing integrated marketing and communication strategies, strengthening the school’s brand and reputation, and building strong relationships with prospective and current families.

Key Responsibilities

Admissions and Enrolment

• Manage the end-to-end admissions funnel, including inquiry, tours, applications, assessments, offers and enrolment.
• Develop and execute annual enrolment strategies and targets in line with school growth objectives.
• Build relationships with prospective families, relocation agents, corporate HR partners and embassies/consulates.
• Organize and host open houses, campus tours and admissions events, both in-person and virtually.
• Manage the admissions CRM/database, ensuring accurate tracking of leads, conversion rates and follow-ups.

Marketing and Communications

• Develop and implement an integrated marketing communications strategy across digital, print and in-person channels.
• Manage and oversee the school’s website, social media platforms, email newsletters and content calendar.
• Create marketing materials, including brochures, videos, digital advertisements and presentations, in line with brand guidelines.
• Manage relationships with external vendors such as designers, photographers, videographers and media agencies.
• Ensure consistent brand identity and messaging across school materials and platforms.
• Conduct market research and competitor analysis to inform positioning strategies.
• Work with school leadership to align admissions and marketing initiatives with the school’s strategic plan.

Qualifications and Requirements

Education

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Education or a related field.
• Master’s degree in Marketing, Business Administration, Communications or Education is desirable.
• Professional certification in marketing, digital marketing, communications, public relations or customer relationship management (CRM) is an added advantage.

Experience

• Minimum of 4 years of progressive experience in admissions, enrolment management, marketing, communications or a related field.
• At least 2–3 years of leadership or management experience, with responsibility for strategy development, team supervision and performance management.
• Experience working in an international school, private school, higher education institution or education-related organization is preferred.

Technical and Professional Skills

• Strong understanding of admissions processes, enrolment management and customer journey mapping.
• Excellent knowledge of marketing principles, brand management, digital marketing and communications strategies.
• Proficiency in social media management, email marketing, content creation and website administration.
• Demonstrated ability to lead, motivate and develop high-performing teams.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Strategic thinking and the ability to align admissions, marketing and communications initiatives with institutional goals.

Personal Attributes

• Exceptional written, verbal and presentation communication skills in English.
• Strong relationship-building and stakeholder engagement skills.
• Ability to communicate effectively with prospective families, students, staff, leadership, alumni and community partners.
• Excellent customer-service orientation and commitment to delivering a positive hospitality experience.
• Professional, personable and service-oriented approach.
• High level of integrity, discretion and accountability.
• Creative, innovative and results-driven mindset.
• Strong attention to detail and commitment to quality.

• Manage the end-to-end admissions funnel, including inquiry, tours, applications, assessments, offers and enrolment.
• Develop and execute annual enrolment strategies and targets in line with school growth objectives.
• Build relationships with prospective families, relocation agents, corporate HR partners and embassies/consulates.
• Organize and host open houses, campus tours and admissions events, both in-person and virtually.
• Manage the admissions CRM/database, ensuring accurate tracking of leads, conversion rates and follow-ups.
• Develop and implement an integrated marketing communications strategy across digital, print and in-person channels.
• Manage and oversee the school’s website, social media platforms, email newsletters and content calendar.
• Create marketing materials, including brochures, videos, digital advertisements and presentations, in line with brand guidelines.
• Manage relationships with external vendors such as designers, photographers, videographers and media agencies.
• Ensure consistent brand identity and messaging across school materials and platforms.
• Conduct market research and competitor analysis to inform positioning strategies.
• Work with school leadership to align admissions and marketing initiatives with the school’s strategic plan.

• Strong understanding of admissions processes, enrolment management and customer journey mapping.
• Excellent knowledge of marketing principles, brand management, digital marketing and communications strategies.
• Proficiency in social media management, email marketing, content creation and website administration.
• Demonstrated ability to lead, motivate and develop high-performing teams.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Strategic thinking and the ability to align admissions, marketing and communications initiatives with institutional goals.
• Exceptional written, verbal and presentation communication skills in English.
• Strong relationship-building and stakeholder engagement skills.
• Ability to communicate effectively with prospective families, students, staff, leadership, alumni and community partners.
• Excellent customer-service orientation and commitment to delivering a positive hospitality experience.
• Professional, personable and service-oriented approach.
• High level of integrity, discretion and accountability.
• Creative, innovative and results-driven mindset.
• Strong attention to detail and commitment to quality.

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Education or a related field.
• Master’s degree in Marketing, Business Administration, Communications or Education is desirable.
• Professional certification in marketing, digital marketing, communications, public relations or customer relationship management (CRM) is an added advantage.
• Minimum of 4 years of progressive experience in admissions, enrolment management, marketing, communications or a related field.
• At least 2–3 years of leadership or management experience, with responsibility for strategy development, team supervision and performance management.
• Experience working in an international school, private school, higher education institution or education-related organization is preferred.